In a step toward sustainable conservation, Bisleri, under its CSR initiative Bottles for Change, has partnered with Panna Tiger Reserve in Madhya Pradesh, for responsible plastic waste management within ecologically sensitive areas. A letter of association was formally exchanged, reinforcing a shared commitment to environmental sustainability and wildlife conservation.
Panna Tiger Reserve, spanning 542.67 sq km across the Panna and Chhatarpur districts is home to over 100 tigers. As part of the collaboration, the Bottles for Change project has been introduced in the reserve, incorporating multiple plastic waste management initiatives. Six display boards have been installed along forest roads to educate visitors on responsible plastic disposal.
Additionally, 10 used plastic collection banks have been provided to encourage tourists and locals to segregate plastic waste for proper recycling. The initiative also includes awareness programs that actively engage local communities and stakeholders to maintain the reserve’s ecological balance and natural beauty.
The launch event was graced by government and Bisleri officials. Anjana Suchita Tirkey, field director, Panna Tiger Reserve, highlighted the importance of conservation and the need for collective action to protect wildlife. She remarked, “Protecting wildlife means protecting our future. This World Wildlife Day, let’s stand together for the voices that cannot speak and the nature that sustains us all.”
Ganesh, director, sustainability & corporate Affairs, Bisleri International, reiterated the brand’s commitment to sustainability. “Our partnership with Panna Tiger Reserve is a testament to Bisleri’s commitment to sustainability and wildlife protection. By integrating plastic waste management into the conservation landscape, we take a crucial step toward preserving biodiversity while promoting a circular economy. We deeply appreciate the dedication of the Department of Forest, Madhya Pradesh, whose efforts have made this milestone possible. This collaboration strengthens the Reserve’s mission to balance ecological preservation with sustainable waste management solutions.”
Bisleri’s Bottles for Change initiative addresses plastic waste management by promoting responsible plastic usage, disposal, and recycling. The program works to change perceptions about plastic, positioning PET bottles as valuable recyclable resources rather than waste.
Since its inception, the initiative has engaged over 2.63 million citizens across 34 cities, partnered with 5,343 housing societies, 1,669 schools and colleges, 1,093 hotels and restaurants, and 1,272 corporates to drive plastic collection and segregation.
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Naresh Khanna – 10 February 2025
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