Aahar 2025 in Pragati Maidan, New Delhi, between 4-8 March served as a significant platform for Australian food and beverage companies to showcase its quality, innovation, and sustainability.
With a strong reputation for high food safety standards, advanced production techniques, and environmentally sustainable practices, the exhibition provided an opportunity for Indian buyers, retailers, and food service professionals to explore the superior taste, nutrition, and versatility of Australian produce, reinforcing the growing trade opportunities between the two nations.
As Australia and India continue to strengthen their trade ties under the Australia-India Economic Cooperation and Trade Agreement (AI-ECTA), the demand for premium Australian agrifood products in India is rapidly increasing. The Australian Trade and Investment Commission (Austrade) in partnership with the state governments of Queensland and New South Wales is bringing together 11 Australian brands to display their products at the Australian Pavilion in Aahar 2025.
The Australian Pavilion highlighted a diverse portfolio of Australian brands across categories such as packaged food, nutritional supplements, and gourmet ingredients to world-renowned meats and seafood.
Over 85% of Australian goods exports by value to India are now tariff-free after the AI-ECTA entered into force on 29 December 2022. Australian businesses have a wonderful opportunity to expand their footprint in India’s dynamic market and Aahar is a step towards this – as well as a step toward the provision of further inputs into India’s food processing industry.
Speaking about Australia’s participation at Aahar 2025, John Southwell, senior trade and investment commissioner – South Asia, Australian Trade and Investment Commission said, “India and Australia share a deep and growing trade relationship, strengthened further by AI-ECTA. Through the implementation of AI-ECTA, Australia’s agrifood exports to India have grown by 59%, with increasing demand for almonds, lambs, and seafood. This is a great opportunity for Australian businesses to access India’s growing market and showcase their capabilities. We are excited to showcase Australia’s finest food products at Aahar 2025 and build partnerships with Indian importers, retailers, and food service professionals.”
IndiFoodBev — authentic, impactful and influential
An English-language food and beverage processing and packaging industry B2B platform in print and web, IndiFoodBev is in its third year of publication. It is said that the Indian food and beverage industries represent approximately US$ 900 billion in revenues which implies more than 20% of the country’s GDP. Eliminating the wastage on the farmside can help to deliver more protein to a higher number of the population apart from generating sizable exports. The savings in soil, seeds, water, fertilizer, energy and ultimately food and nutrition could be the most immense contribution that country is poised to make to the moderation of climate change.
To improve your marketing and grow sales to the food and beverage processing and packaging industry, talk to us. Our research and consulting company IppStar [www.ippstar.org] can assess your potential and addressable markets in light of the competition. We can discuss marketing, communication, and sales strategies for market entry and growth.
Suppliers and service providers with a strategy and budget for targeted marketing can discuss using our hybrid print, web, video, and social media channels to create brand recognition linked to market relevance. Our technical writers are ready to meet you and your customers for content.
The second largest producer of fruit and vegetables in the world is continuously expanding processing capacities and delivery systems with appropriate innovative technologies. We cover product and consumer trends, nutrition, processing, research, equipment and packaging from farm to thali. Get our 2025 media kit and recalibrate your role in this dynamic market. Enhance your visibility and relevance to existing markets and turn potential customers into conversations. Ask for a sample copy of our bi-monthly in print or our weekly IndiFoodBev eZine each Wednesday.
For editorial info@ippgroup.in — for advertisement ads1@ippgroup.in and for subscriptions subscription@ippgroup.in
Naresh Khanna – 10 February 2025
Subscribe Now
