On World Health Day, Britannia announced the launch of WiseBite, an initiative focused on helping consumers toward wiser, more balanced snacking habits. Snacking is a part of daily life, providing energy and enjoyment throughout the day. WiseBite aims to bring attention to cravings, informed choices, and habits, encouraging a mindful snacking approach.
Dr Balaji Jaganmohan, consultant physician, and diabetologist, Apollo Bangalore, speaks about the need for mindful snacking, “Snacking often becomes an unconscious habit rather than a considered choice. Paying closer attention to what we eat between meals and understanding the how and why behind those choices can bring more intention and balance to our daily routines. Choices between healthy and unhealthy options might predispose an individual to the risk of developing chronic metabolic diseases like Diabetes, Hypertension, and obesity.”
WiseBite offers individuals varied options to approach snacking mindfully. The initiative encourages individuals to take small, intentional steps to bring more awareness to everyday snacking. This includes pausing before reaching for a snack to check in with actual hunger cues, choosing options that are both satisfying and balanced, being fully present while eating—using portion control, and avoiding distractions. These simple, sustainable shifts can help make snacking a more conscious, enjoyable, and fulfilling part of the day.
Speaking about the program, Siddharth Gupta, general manager – marketing, Britannia said, “The way we snack is evolving, creating an opportunity to encourage mindful choices. With WiseBite, the goal is to equip consumers with simple, relatable information that empowers them to make informed decisions. It’s about simplifying the journey toward mindful snacking in a way that feels relevant and doable in today’s fast-paced lifestyles”
WiseBite is Britannia’s commitment to encouraging mindful snacking habits. By providing consumers with accessible information backed by scientific research, the initiative seeks to demystify everyday snacking choices and equip individuals with practical suggestions to make informed decisions.
WiseBite is designed to make snacking a more intentional and enriching part of everyday life. By fostering awareness and good decision-making, it encourages individuals to develop habits that align with their personal needs and lifestyle, ensuring that every bite is both satisfying and purposeful.
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Naresh Khanna – 10 February 2025
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