Cropin, the world’s largest deployed AI platform for agriculture, has announced a strategic partnership with Wipro, a leading AI-powered technology services and consulting company, to drive digital transformation across the agribusiness sector.
This collaboration brings together Cropin’s deep domain expertise in agribusiness and AI innovation with Wipro’s scale, proven capabilities, and domain expertise in the consumer industries, including retail, CPG, and food services. Together, they aim to deliver scalable, intelligent solutions that not only transform agribusiness but also extend to adjacent industries where supply chain resilience and sustainability are critical.
Agribusinesses today face mounting challenges, from climate volatility and supply chain disruptions to tightening regulations and shifting consumer expectations. The partnership aims to address three persistent barriers to transformation: limited transparency that restricts traceability and accountability; fragmented visibility across the value chain due to siloed systems and data; and an unpredictable operating environment shaped by volatile weather, market fluctuations, and geopolitical risks. By combining Cropin’s AI-powered agri-intelligence platform with Wipro’s deep domain expertise in consumer industries and its global consulting and technology capabilities, the two companies will enable agri-food businesses to unlock farm-level insights, enhance operational agility, and scale sustainability efforts.
While the initial focus is on agribusiness, the capabilities brought together through this partnership have broad applicability across adjacent industries such as retail, consumer packaged goods (CPG), food service, quick-service restaurants (QSR), and distribution, where supply chain intelligence, traceability, and climate resilience are equally critical.
“Climate change, geopolitical instability, and trade tensions are reshaping the agribusiness landscape. At the same time, regulatory pressures like the EUDR and rising demand for traceability are forcing companies to rethink how they operate,” said Krishna Kumar, founder and CEO of Cropin. “This partnership with Wipro is a strategic step toward building data-driven, climate-resilient, and compliant supply chains at scale.”
“AI is redefining how agribusinesses operate—from sourcing and production to distribution, compliance, and sustainability,” said Shiva Jayaraman, SVP and sector head – Consumer Business, Americas 1, Wipro Limited. “Together with Cropin, we’re helping clients transform their value chains into intelligent ecosystems that deliver measurable outcomes.”
This partnership brings together the best of agri-intelligence and technology to shape the future of agri-food businesses. It also lays the groundwork for smarter, more resilient supply chains across industries like retail, CPG, food service, QSR, and distribution.
Founded in 2010, Cropin is the world’s leading AI platform for food and agriculture, driving innovations such as the first enterprise grade real-time Gen AI-powered agri-intelligence platform, a Micro Language Model (µ-LM) for Climate-Smart Agriculture, and the world’s first industry cloud for agriculture.
Cropin’s Gen AI-powered platform, Cropin Sage, provides actionable insights by decoding the past, present, and future of crops. Cropin collaborates with global leaders in CPG, food retail, finance, development agencies, and governments to tackle challenges like food insecurity, climate change impacts, and supply chain disruptions.
Cropin has partnered with over 100 B2B customers, digitizing 30 million acres of farmland and positively impacting more than 7 million farmers worldwide. Its crop knowledge graph, covering 400 crops and 10,000 varieties across 103 countries, powers the Cropin Cloud. With intelligence built around over 1 billion acres of the world’s cultivable land, Cropin continues to lead the transformation of global food systems.
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An English-language food and beverage processing and packaging industry B2B platform in print and web, IndiFoodBev is in its third year of publication. It is said that the Indian food and beverage industries represent approximately US$ 900 billion in revenues which implies more than 20% of the country’s GDP. Eliminating the wastage on the farmside can help to deliver more protein to a higher number of the population apart from generating sizable exports. The savings in soil, seeds, water, fertilizer, energy and ultimately food and nutrition could be the most immense contribution that country is poised to make to the moderation of climate change.
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Naresh Khanna – 10 February 2025
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