Bonga Bonga Mystery Liqueur, a brand from IndoBevs, has become the first liqueur from India to win across three of the world’s leading competitions in the same year. In 2025, its launch year, the brand picked up silver at The Spirits Business Global Asian Masters, silver at the World Liqueur Awards, and bronze at the International Spirits Challenge.
The International Spirits Challenge, now in its third decade, receives thousands of submissions from more than seventy countries each year. Its design and packaging awards have become a byword for innovation, scrutinised by distillers, bartenders and design authorities whose decisions often set the tone for the global trade. The World Liqueur Awards operate at a similarly exacting pitch, benchmarking the best across taste and design, and pitting entrants against the grand old names of Europe.
“From day one, Bonga Bonga was imagined for the world,” said Anupam Gurani, CMO, Indobevs. “We wanted to invent something that felt current, global, and alive. Something that is true to the Indobevs brand and is led by what is most important to us – Innovation. Winning three of the industry’s most credible awards affirms that ambition and reflects both a growing appetite for experimentation among drinkers and a willingness to embrace brands that tell stories beyond lineage”
At the heart of Bonga Bonga is a secret blend of over 40 botanicals, from rosemary, thyme and lavender to cinnamon, ginger and honey, creating a profile that is layered, sharp, and endlessly intriguing. Designed to be consumed at –10°C as a pure shot, it is not a mixer or a sweet afterthought. With its built-in infuser, drinkers can add dried herbs to invent flavours of their own.
For IndoBevs, a new age Alcobev company known for BroCode, Bonga Bonga is less an experiment than a provocation. With its fusion of international botanicals, futuristic design and a bottle that invites drinkers to play, it does not slot politely into the existing order of global spirits. It bends the category to its own will and speaks instead in the language of youth culture, ritual, and playful irreverence: a “category of one” designed as much for participation as for taste.
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Naresh Khanna – 10 February 2025
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