ZigZag Vodka completes one year since launch. In just twelve months, ZigZag has built a vibrant community of consumers who appreciate quality without pretense.
Since its debut, the brand has recorded growth in demand across key markets and ramped up production to keep pace with rising consumer interest. ZigZag has also earned Silver and Bronze at the Asia Spirits Championship 2025 for its full range of variants, along with Silver for its Green Apple Vodka at the India Wine & Spirits Award, spotlighting its distinct flavour profile and contemporary approach to vodka culture.
ZigZag is now gearing up for expansion. The brand will soon enter Jharkhand, Northeast, and Maharashtra new markets, while scaling production by 50% to meet expected demand. Looking ahead, ZigZag will also introduce new flavour variants designed to keep the experience fresh, playful, and rooted in experimentation.
“The past year has been a journey of building connection, curiosity, and a new drinking culture,” said Ishwaraj Singh Bhatia, co-founder and COO, ZigZag Vodka and Simba Beer. “ZigZag was created for a generation that prefers its spirits relaxed and expressive rather than loud and complicated. The response has been energising. We are now ready to grow wider, deepen our presence across India, and introduce new formats that continue to make ZigZag a brand that lives in moments and memories.”
The brand continues to collaborate with creators, local artists, mixologists, and cultural voices to keep its presence grounded in real spaces, not just on shelves.
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Naresh Khanna – 10 February 2025
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