Britannia Milk Bikis returns with Adengappa Kadhaigal 2.0, conceptualised by Talented, this upgraded Gen AI-led storytelling platform helps families in Tamil Nadu create fun stories using everyday objects. The latest edition gives parents and kids an easy way to enjoy time together through shared activities.
Rooted in the thought that stories can come from anything around you, the platform encourages families to explore the objects they already have and build narratives around them. By scanning any Britannia Milk Bikis pack, parents can instantly generate personalised stories in English or Tamil, along with simple cues on how to use these objects as part of the experience.
This edition invites parents and kids to record their creations as video narrations. The most engaging entries stand a chance to win exciting prizes every week or a trip to Hong Kong, making storytime genuinely exciting for parents to participate in.
Siddharth Gupta, general manager, marketing, Britannia, said, “For decades, Britannia Milk Bikis has been part of countless childhoods in Tamil Nadu, and Adengappa Kadhaigal 2.0 builds on that legacy in a fresh way. Through technology, we aim to provide parents with simple tools to spark creativity at home, without requiring any special setup or effort. As a brand that has grown alongside Tamil Nadu, this edition allows us to offer families a platform that enhances the moments they spend together.”
Britannia Milk Bikis has enjoyed a longstanding cultural connection with Tamil Nadu, reflected through campaigns like A Bite on TN, which celebrated Tamil Nadu Day; Anaivarukkum and Flashback Pack that tapped into regional insights and celebrated the state’s linguistic pride, all reinforcing the brand’s deep relationship with the region.
Steps to generate your stories:
- Scan the QR code on the Britannia Milk Bikis pack
- Scan any household objects to generate stories
- Submit your narration and stand a chance to win exciting prizes every week or a trip to Hong Kong
Click here to generate your stories (Mobile only): https://adengappakadhaigal.com
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Naresh Khanna – 10 February 2025
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