Baidyanath Ayurved, one of the largest and oldest manufacturers of traditional Ayurvedic medicines and wellness products in India, has announced the launch of Baidyanath Certified Organic Moringa Powder, the latest addition to its expanding superfoods portfolio.
Known globally as a nutrient-rich superfood, Moringa has been introduced to meet the growing demand for holistic, plant-based nutrition and to offer consumers a simple, natural way to support everyday wellness by providing a naturally iron-rich, calcium-rich, and antioxidant-rich superfood.
Baidyanath Certified Organic Moringa Powder is made from carefully selected moringa leaves that contain plant-based nutrients including vitamins A and C, along with naturally occurring phytonutrients that support overall vitality when consumed as part of a balanced diet. It is cleaned, shade-dried, and finely milled to help preserve their natural nutrient profile.
This gentle processing method helps retain the leaves’ naturally occurring vitamins, minerals, and antioxidants, while maintaining a vibrant green colour and fresh aroma, reflecting minimal processing. Each batch undergoes strict quality checks to ensure purity, hygiene, and consistency, delivering a clean-label superfood powder free from artificial additives or fillers.
Speaking during the launch, Ajay Sharma, director, Baidyanath Ayurved, said, “With the introduction of Organic Moringa Powder, we are strengthening our superfoods portfolio with a nutrient-dense, plant-based solution that aligns with today’s preventive wellness trends. Moringa is globally recognised for its rich nutritional profile and presenting it in a convenient powdered format allows consumers to easily bridge everyday nutritional gaps. This launch reflects our continued commitment to combining heritage-backed expertize with modern nutrition needs.”
Positioned as a daily nutrition supplement rather than a condition-specific product, Baidyanath Certified Organic Moringa Powder is suitable for a wide range of consumers, including women seeking iron- and calcium-rich dietary support, vegetarians and vegans looking for plant-based superfoods, fitness enthusiasts, working professionals, and senior citizens aiming to maintain balanced nutrition. Its mild flavour and fine texture make it easy to incorporate into smoothies, protein shakes, warm water, soups, dals, sabzis, chutneys, and even roti or paratha dough, offering flexibility for both traditional and modern recipes.
Available across leading online marketplaces (such as Amazon, Flipkart, Jio-mart etc.) and select offline retail outlets, this launch further reinforces Baidyanath’s heritage-driven yet forward-looking approach to wellness. While moringa has long-standing roots in traditional natural wellness practices, its introduction as a superfood powder reflects Baidyanath’s ability to adapt classical knowledge into contemporary, easy-to-use formats. With this addition, Baidyanath continues to evolve its wellness portfolio to meet changing consumer preferences while staying rooted in its rich Ayurvedic legacy.
IndiFoodBev — authentic, impactful and influential
An English-language food and beverage processing and packaging industry B2B platform in print and web, IndiFoodBev is in its third year of publication. It is said that the Indian food and beverage industries represent approximately US$ 900 billion in revenues which implies more than 20% of the country’s GDP. Eliminating the wastage on the farmside can help to deliver more protein to a higher number of the population apart from generating sizable exports. The savings in soil, seeds, water, fertilizer, energy and ultimately food and nutrition could be the most immense contribution that country is poised to make to the moderation of climate change.
To improve your marketing and grow sales to the food and beverage processing and packaging industry, talk to us. Our research and consulting company IppStar [www.ippstar.org] can assess your potential and addressable markets in light of the competition. We can discuss marketing, communication, and sales strategies for market entry and growth.
Suppliers and service providers with a strategy and budget for targeted marketing can discuss using our hybrid print, web, video, and social media channels to create brand recognition linked to market relevance. Our technical writers are ready to meet you and your customers for content.
The second largest producer of fruit and vegetables in the world is continuously expanding processing capacities and delivery systems with appropriate innovative technologies. We cover product and consumer trends, nutrition, processing, research, equipment and packaging from farm to thali. Get our 2025 media kit and recalibrate your role in this dynamic market. Enhance your visibility and relevance to existing markets and turn potential customers into conversations. Ask for a sample copy of our bi-monthly in print or our weekly IndiFoodBev eZine each Wednesday.
For editorial info@ippgroup.in — for advertisement ads1@ippgroup.in and for subscriptions subscription@ippgroup.in
Naresh Khanna – 10 February 2025
Subscribe Now
