As part of its mission to popularize Ayurveda among modern-day consumers, science-based Ayurveda major Dabur India recently announced the launch of two products – sugar-free health restorative Ratnaprash Sugar-Free and Ayurvedic digestive tonic Aampachak Kadha, at the ninth World Ayurveda Congress & International Arogya Expo Goa.
Ratnaprash Sugar-free is an Ayurvedic formulation that is good for general health and also provides strength, stamina and vigor. Ratnaprash, enriched with the goodness of real pearls, keeps one active all day long. It’s a 365-day Prash and can be consumed all through the year, in any season, as it is useful as a health restorative and helps in improving physical endurance and power. Real moti is the key ingredient in Ratnaprash, which cools down the digestive process. Priced at Rs 565 for 450-gram pack, Dabur Ratnaprash Sugar-Free is available in offline retail stores and leading online platforms like 1mg.com
Aampachak Kadha helps to strengthen the digestive system and increase appetite with ayurvedic formulation. It contains all important Aampachak and digestive herbs like Jeerak, Shunthi, Bhumiamla, Harad, Pippali, and Ajwain. It is useful for all types of digestive troubles like acidity, bloating, gases and loss of appetite. The product will be available in a 450-milliliter pack at Rs 210.
Dabur India head of Marketing – Ethical, Dr Durga Prasad Velidindi said, “With our rich 138-year heritage of Ayurveda and deep knowledge of nature, Dabur has always focused on safe, cost-efficient and effective healthcare for all through the study of authentic Ayurveda manuscripts. The launch of these new revolutionary products – Ratnaprash Sugar-free & Aampachak Kadha – is another major leap forward in marrying the ancient Indian knowledge of Ayurveda with cutting-edge science. These products are a perfect blend of herbal goodness crafted to defeat day-to-day diseases.”
Dabur India AGM Marketing- Ethicals, Mandeep Oberoi, said, “We’re glad to be a part of the World Ayurveda Congress, which is a perfect platform to impart Ayurveda knowledge entrenched in our roots. This seminar will provide the much-needed platform to connect and interact with practitioners, and also contribute to bring about a paradigm shift in creating possibilities for promoting Ayurveda.”