Mondelez India hosted a creator-led celebration titled ‘Every Way to Biscoff,’ bringing together home bakers, food creators, influencers and Biscoff lovers for an immersive experience dedicated to India’s growing love for the iconic caramelized flavor.
The event marked the culmination of a social media-led recipe challenge that invited consumers across the country to reimagine the beloved Biscoff flavour through their most creative dessert creations.
From the hundreds of entries received, 15 standout recipes were selected and their creators invited to showcase their signature desserts at an exclusive celebration in Mumbai. The showcase featured three celebrity hosts — pastry chef Pooja Dhingra, celebrated baker Shivesh Bhatia and culinary creator Saloni Kukreja, who joined the community of creators and dessert enthusiasts to celebrate creativity, flavour and experimentation.
The event brought participant creations to life, giving guests the opportunity to experience the ingenuity and versatility behind each dessert. The Hosts, creators and influencers sampled the featured dishes, interacted with participants and discovered the inspiration behind every recipe, making the experience both engaging and community driven. Through live tastings and creator-led conversations, the event highlighted fresh and unexpected ways to enjoy Biscoff across formats. Whether neat or messy, drizzled, dipped, spooned, layered or baked, the showcase reinforced a simple idea- there isn’t just one way to enjoy Biscoff, there’s your way.
Designed as a platform for experimentation and expression, Every Way to Biscoff brought alive the many possibilities of the brand for Indian consumers. From cheesecakes and brownies to pancakes, milkshakes, dessert jars and plated creations, the event showcased how Lotus Biscoff can inspire consumers to explore the flavour in ways that feel personal, playful and indulgent.
“Indian consumers have shown tremendous love for Lotus Biscoff since its launch, with the iconic caramelized flavor quickly becoming a favorite across cafes, bakeries and home kitchens. What makes Biscoff special is its versatility – from simple everyday indulgences to imaginative dessert creations,” shared Nitin Saini, vice president – marketing, Mondelez India. With “Every Way to Biscoff” we at Mondelez India wanted to celebrate how creatively consumers are embracing the brand. The response has been incredible, and it’s exciting to see the many ways India is making Biscoff its own.”
Since its launch in India in November 2025, Lotus Biscoff cookies have built a loyal following across everyday snacking rituals, café pairings and premium dessert menus. Building on this momentum, the brand recently expanded its portfolio with the introduction of Lotus Biscoff Spread, offering consumers yet another way to enjoy the same signature caramelized flavor at home. The spread is now easily available on Zepto.
’Every Way to Biscoff’ marks an important milestone in the brand’s India journey, building a vibrant community around the flavor and celebrating how consumers are discovering, creating and enjoying Biscoff in ways that are uniquely their own.
Because with Biscoff, there isn’t just one way to indulge – there’s every way.
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Naresh Khanna – 10 February 2025
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