DMCA.com Protection Status

ColdStar Logistics unveils a film showcasing scale, range of its cold-chain operations

The corporate video can be viewed on the company’s LinkedIn page, website and client presentations

1
ColdStar
Sameer Varma, executive director, ColdStar Logistics
ColdStar Logistics, India’s leading temperature-controlled supply chain solutions provider, has unveiled a new corporate film that showcases its capabilities, scale, and tech-driven differentiated approach towards managing complex cold chain operations, logistics and transport across India.
Conceptualised and created by creative agency Digital Driftwoods, the film captures ColdStar’s core philosophy ‘We do difficult things with ease and at scale’ adopted across its warehouses and transport systems. The film highlights the company’s strength in adeptly handling multi-temperature logistics to ensure product integrity and
deliver on its ‘Never Stock-Out’ promise, for each product.
The film takes a peek into the unseen complexity behind every day quick-commerce and eCommerce consumption, showcasing to viewers the highly precision-controlled journey that temperature-sensitive products make across ColdStar’s supply chain ecosystem.
“The thought behind this film stems from a key market insight — there is a limited awareness of the intricate supply chain processes that ensure freshness, availability, and quality among consumers who demand quick and seamless deliveries of perishables and businesses who cater to these consumers. Through this video, we aim to bridge that knowledge gap and present ColdStar as the invisible backbone of India’s retail, healthcare and food sectors,” said Sameer Varma, executive director, ColdStar Logistics.
From warehousing and inventory management to transportation and last-mile delivery, the film captures how ColdStar seamlessly integrates infrastructure, data, and human expertise to ensure consistency, quality, and reliability across its supply chain. It also underscores how product design, process design, execution, people, and technology come together to differentiate ColdStar from conventional cold chain players.

IndiFoodBev — authentic, impactful and influential

An English-language food and beverage processing and packaging industry B2B platform in print and web, IndiFoodBev is in its third year of publication. It is said that the Indian food and beverage industries represent approximately US$ 900 billion in revenues which implies more than 20% of the country’s GDP. Eliminating the wastage on the farmside can help to deliver more protein to a higher number of the population apart from generating sizable exports. The savings in soil, seeds, water, fertilizer, energy and ultimately food and nutrition could be the most immense contribution that country is poised to make to the moderation of climate change.

To improve your marketing and grow sales to the food and beverage processing and packaging industry, talk to us. Our research and consulting company IppStar [www.ippstar.org] can assess your potential and addressable markets in light of the competition. We can discuss marketing, communication, and sales strategies for market entry and growth.

Suppliers and service providers with a strategy and budget for targeted marketing can discuss using our hybrid print, web, video, and social media channels to create brand recognition linked to market relevance. Our technical writers are ready to meet you and your customers for content.

The second largest producer of fruit and vegetables in the world is continuously expanding processing capacities and delivery systems with appropriate innovative technologies. We cover product and consumer trends, nutrition, processing, research, equipment and packaging from farm to thali. Get our 2025 media kit and recalibrate your role in this dynamic market. Enhance your visibility and relevance to existing markets and turn potential customers into conversations. Ask for a sample copy of our bi-monthly in print or our weekly IndiFoodBev eZine each Wednesday.

For editorial info@ippgroup.in — for advertisement ads1@ippgroup.in and for subscriptions subscription@ippgroup.in

Naresh Khanna – 10 February 2025

Subscribe Now

LEAVE A REPLY

Please enter your comment!
Please enter your name here

error: Content is protected !!