Bisleri, a packaged drinking water brand, has announced its limited-edition bottles celebrating ‘Spider-Man: Brand New Day,’ bringing the fun and excitement of one of the most anticipated superhero blockbusters in recent times to consumers across the country.
The special-edition packs feature three of the movie’s stellar cast, Tom Holland, Zendaya, and Sadie Sink, and are now available nationwide.
Timed with the film’s theatrical release, the exclusive range transforms everyday hydration into a collectible experience. ‘The Spider-Man: Brand New Day’ association will feature across Bisleri’s 250ml, 500ml, and 1-liter water bottles.
Commenting on the launch, Tushar Malhotra, senior director of sales and marketing at Bisleri International, said, “We are thrilled to associate with ‘Spider-Man: Brand New Day,’ the next chapter of one of the biggest and most iconic global movie franchises, and a significant part of today’s global pop culture. The association will be brought to life through our limited-edition bottles, which will be an exciting collectible for our consumer base.”
The launch is supported by a 360-degree marketing campaign spanning digital engagement and vibrant in-store retail visibility. Taking the excitement directly to the streets, a spectacularly branded Spider-Man x Bisleri Truck will traverse Mumbai, generating massive out-of-home (OOH) buzz and creating high-impact visibility in the lead-up to the film’s release.
The limited-edition water bottles are now available across general and modern trade outlets pan-India.
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Naresh Khanna – 10 February 2025
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