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Why food manufacturers are turning to live product testing before investing!

From validation to production

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food
Shri Vibracion Technologies a leading manufacturer of vibratory and material handling solutions, recently launched its new Experience Centre in Pune, India.

In today’s food processing industry, manufacturers are increasingly seeking real-world validation before investing in new equipment. While technical specifications remain important, the ability to test products under actual operating conditions has become a critical factor in reducing risk, improving process efficiency, and ensuring successful project outcomes.

To support this evolving industry need, Shri Vibracion Technologies, a leading manufacturer of vibratory and material handling solutions, recently launched its new Experience Centre in Pune, India. Designed as a dedicated platform for product evaluation and validation, the facility enables food processors to make informed equipment decisions before committing to capital investments.

Shri Vibracion specializes in material handling solutions for the food, frozen food, snacks, dairy, confectionery, bakery, grain, pharmaceutical, and packaging industries. The company designs and manufactures a comprehensive range of equipment, including vibratory feeders, vibratory conveyors, spiral elevators, screening systems, seasoning feeders and customized turnkey automation solutions. These systems are engineered to improve product flow, maintain hygiene standards, enhance operational efficiency, and deliver long-term reliability.

At the 2,300 sq. main experience centre, customers can conduct live product trials and observe equipment performance firsthand. The facility showcases advanced solutions for feeding and conveying, screening and grading, and elevation systems, allowing visitors to evaluate how their products behave in real operating conditions before finalizing equipment selections.

To further support specialized applications, Shri Vibracion has also established a 1,500 sq. controlled-temperature zone. This dedicated climate-controlled facility enables manufacturers of frozen foods and moisture-sensitive products to validate material transportation under conditions similar to their actual production environment. Such testing helps improve decision-making, reduce implementation risks, and increase confidence in equipment performance before installation.

Since its inauguration, the experience centre has welcomed customers, industry professionals, consultants, and partners seeking practical insights into material handling automation. Beyond equipment demonstrations, the facility serves as a collaborative platform for product trials, application studies, technical discussions, and performance evaluations, helping manufacturers identify the most suitable solutions for their processes.

The validation journey, however, does not end with testing. Once a solution is proven, it must be transformed into a reliable, production-ready system. Supporting this commitment, Shri Vibracion’s manufacturing facility continues to operate at full capacity, with multiple projects progressing through assembly, testing, inspection, and dispatch. This seamless connection between validation and manufacturing ensures that tested concepts are successfully translated into dependable industrial solutions.

As food manufacturers continue to prioritize efficiency, hygiene, product quality, and operational reliability, live testing facilities are becoming an increasingly valuable part of the equipment selection process. By combining the experience centre with strong engineering and manufacturing capabilities, Shri Vibracion is helping processors validate solutions, reduce project risks and accelerate their journey toward successful automation.

Meet Shri Vibracion team in Anuga FoodTec India, Hall 3, Stall E-14, to discover how Shri Vibracion is helping food manufacturers validate, optimize and automate their material handling processes.

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Naresh Khanna – 10 February 2025

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