Clean-label sparkling water brand SIX6R launched in India

SIX6R, a new clean-label sparkling water brand, has launched in India at ₹79 a can, bringing together bold flavors, distinctive packaging and a simple ingredient philosophy designed for a generation looking for better beverage choices without compromising on taste or personality. 

Available in Classic, Lemon and Peach, SIX6R is made with carbonated water and fruit flavor, with no added sugar, no sweeteners and no preservatives. At a time when consumers are increasingly scrutinizing what goes into their beverages, SIX6R aims to offer a straightforward alternative: a refreshing drink without the sugar, sweeteners or unnecessary ingredients that often accompany mainstream beverages.

The company says the launch comes at a time when unhealthy-label beverages are facing growing scrutiny, and a section of brands market themselves as “sugar-free” while relying on a long list of other sweeteners. SIX6R takes a different approach: a genuinely clean label, with nothing in the can but carbonated water and natural fruit flavor. Priced at ₹79, SIX6R is positioned as a premium-looking yet accessible option, combining clean-label credentials with a distinctly youthful visual identity.

SIX6R made its pre-launch debut at the St.Xavier’s Malhar Festival, where its activation became an instant hit with young consumers. The brand has since built a 20,000-strong social community, with its content and distinctive tone of voice resonating strongly with audiences drawn to its unapologetic, energetic and quintessentially Indian personality.

SIX6R is built around a simple belief: the beverage aisle needs a new habit. In a category dominated by sugary drinks and products that can carry confusing health cues, the brand is taking a more direct approach by putting its ingredients front and center and giving consumers a drink that is refreshingly simple.

“SIX6R was created because we saw a very real gap in the beverage aisle. If you are trying to stay away from sugar, it can be surprisingly difficult to find a drink that is genuinely clean, tastes great and still feels exciting. We wanted to change that. SIX6R is made with carbonated water and fruit flavour, with no added sugar, sweeteners or preservatives, making it diabetic friendly. We created it with the intention that even people who need to be mindful of their sugar intake can enjoy a drink without the usual sugar spike and crash associated with many beverages. For us, this is not about making another beverage, it is about creating a better everyday drinking habit,” said Karan Nohria, co-Founder, SIX6R.

For Rashi Oberoi, co-Founder, SIX6R, the brand is equally about culture and attitude as it is about what is inside the can. “SIX6R was never meant to be just another beverage brand. It is an expression of the confidence, energy and attitude that India does so well. We wanted to create something that feels unmistakably Indian and genuinely relevant to young consumers, from the way it looks and tastes to the way it speaks. SIX6R is about making a choice that feels good without feeling restrictive. It is the new habit India is looking for, one that brings together great flavour, a clean proposition and a whole lot of personality. We’re a country that’s practically addicted to sugar, and our beverage aisle is broken: if you’re off sugar, it’s genuinely hard to find something clean to drink. SIX6R is the answer for all of those people. It’s the new habit India has been looking for.”

SIX6R is available direct to consumers through its website, with delivery across India, and across Mumbai at Nature’s Basket and Society stores from 1 September 2026.