Nestlé is expanding its presence in the healthy-longevity market with the launch of Solgar Prime, a new premium supplement range designed to help people maintain muscle strength, vitality and wellbeing through midlife and beyond.
The launch supports Nestlé’s continued focus on healthy longevity, one of its strategic growth platforms. By 2040, nearly half of the world’s population will be over 40, making healthy longevity and proactive nutrition important drivers of future growth. These segments are expected to deliver double-digit growth through 2030.
“Healthy longevity is one of the most dynamic growth areas in consumer health,” said Serena Aboutboul, head of the nutrition and health strategic business unit at Nestlé. “As people live longer and seek to live healthier lives, they are increasingly looking for ways to maintain their strength, vitality and mobility over time. Solgar Prime expands our portfolio of science-based nutritional solutions designed to address those evolving needs and reflects our continued focus on helping people live healthier lives for longer.”
The Solgar Prime range includes vitality creatine complex, a daily powder formulated to help support muscle strength, energy, mobility, and bone and cartilage health. Studies show that creatine supplementation can help increase lean muscle mass and muscular strength, both of which typically decline with age. The range also includes hair growth complex, with biotin and zinc, scientifically proven to support thicker, fuller hair.
Solgar Prime will be available later this year in the United States and Europe, with further expansion to Asia in 2027.
The launch builds on nearly 80 years of Solgar expertise in premium nutritional supplements. The brand is currently available in 65 countries worldwide.
IndiFoodBev — authentic, impactful and influential
An English-language food and beverage processing and packaging industry B2B platform in print and web, IndiFoodBev is in its third year of publication. It is said that the Indian food and beverage industries represent approximately US$ 900 billion in revenues which implies more than 20% of the country’s GDP. Eliminating the wastage on the farmside can help to deliver more protein to a higher number of the population apart from generating sizable exports. The savings in soil, seeds, water, fertilizer, energy and ultimately food and nutrition could be the most immense contribution that country is poised to make to the moderation of climate change.
To improve your marketing and grow sales to the food and beverage processing and packaging industry, talk to us. Our research and consulting company IppStar [www.ippstar.org] can assess your potential and addressable markets in light of the competition. We can discuss marketing, communication, and sales strategies for market entry and growth.
Suppliers and service providers with a strategy and budget for targeted marketing can discuss using our hybrid print, web, video, and social media channels to create brand recognition linked to market relevance. Our technical writers are ready to meet you and your customers for content.
The second largest producer of fruit and vegetables in the world is continuously expanding processing capacities and delivery systems with appropriate innovative technologies. We cover product and consumer trends, nutrition, processing, research, equipment and packaging from farm to thali. Get our 2025 media kit and recalibrate your role in this dynamic market. Enhance your visibility and relevance to existing markets and turn potential customers into conversations. Ask for a sample copy of our bi-monthly in print or our weekly IndiFoodBev eZine each Wednesday.
For editorial info@ippgroup.in — for advertisement ads1@ippgroup.in and for subscriptions subscription@ippgroup.in
Naresh Khanna – 10 February 2025
Subscribe Now
