AUM Premium, a hydration brand making natural Himalayan spring water accessible, has partnered with Scrapbuddy as its waste management partner to launch a doorstep recycling initiative, making it easier for consumers to recycle their bottles responsibly while encouraging a culture of mindful hydration and sustainable consumption.
As part of the initiative, AUM Premium customers can book a doorstep pickup for their used bottles through the brand’s website. Scrapbuddy will collect the bottles either on the same day or at a time scheduled by the customer and facilitate their recycling through its established recycling ecosystem, encouraging greater participation in sustainable waste management.
Commenting on the partnership, Jagriti Motwani, founder & CEO, AUM Premium, said, “At AUM Premium, we believe that mindful choices shouldn’t stop once the bottle is empty. Through this partnership we’re making responsible disposal simple and accessible, encouraging consumers to recycle without the hassle. It’s a simple step that can collectively make a meaningful difference towards building more sustainable everyday habits.”
Sachin Garg, director, Scrapbuddy said, “Every bottle collected at the doorstep is a bottle that doesn’t end up in a landfill or a water body. Partnering with AUM Premium lets us plug directly into consumers’ daily routines, so recycling becomes a simple, scheduled habit rather than an afterthought. We’re glad to extend our collection network to support this shift toward a more circular, responsible packaging ecosystem”
With this initiative, AUM Premium continues to encourage more sustainable consumer habits by making recycling a seamless part of the post-consumption journey. By connecting consumers with Scrapbuddy’s doorstep collection service the brand is helping make responsible bottle disposal more convenient while contributing to a more circular future for plastic packaging.
AUM Premium, Bhagva Future Ventures’ brand, is a Himalayan spring water brand, headquartered in Gurugram and packaged in Himachal Pradesh and available in three SKUs.
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Naresh Khanna – 10 February 2025
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