Arla Foods Ingredients is demonstrating three new personalized clear shake solutions offering multiple benefits at SupplySide Global, from 28-30 October in Las Vegas.
The concepts demonstrate how brands can move beyond “one-size-fits-all” protein shakes to create protein solutions tailored for different performance goals, exercise occasions and active lifestyles.
They tap into the growing market demand for clear protein beverages, which are emerging as a lighter, fruitier, and more refreshing alternative to traditional milky protein shakes.
Combining high-quality Lacprodan whey proteins with selected functional ingredients, the three concepts are built around a shared recovery need and three distinct performance outcomes:
Build: A resistance shake with Lacprodan ISO.RefreshShake + creatine, tailored for strength and power-focused activities such as weightlifting, strength training and CrossFit.
Sustain: An endurance shake with Lacprodan Pro2O + carbohydrates and electrolytes, tailored for endurance-focused activities such as running, cycling and endurance sports.
Move: A mobility shake with Lacprodan ISO.WaterShake + collagen for mobility-focused activities such as yoga, pilates, gymnastics and dance.
Peter Schouw Andersen, senior director, performance nutrition at Arla Foods Ingredients, said, “These exciting new personalized clear shake concepts demonstrate how our clear whey protein isolates can help brands tailor great-tasting solutions to different consumer needs and performance goals. Targeting a wide range of sports nutrition users, from dedicated athletes to everyday active consumers, they deliver high-quality protein and functional benefits in an easy-to-use, convenient product experience. From strength and power to endurance and hydration or mobility and flexibility, the concepts demonstrate the versatility of clear whey protein as a foundation for personalized sports nutrition. With dual benefits trending in the sports nutrition space, our solutions open up opportunities for premium, benefits-driven innovation with clear protein shakes.”
Visitors to SupplySide Global will be able to sample the personalized shake solutions at stand #2945, alongside three additional concepts:
An aerated milk protein bar with a light, aerated texture that brings a new sensory experience to the protein bar category. Combining nutrition and indulgence with an airy bite, AirBar features Nutrilac PB-8420, which delivers stable aeration and texture stability throughout processing and shelf life.
A high-protein, water-based shot for GLP-1 companion nutrition in a small, convenient format designed for consumers with reduced appetite. Featuring Lacprodan BLG-100, it contains 21g protein per 100ml and is fat-free, sugar-free and low in lactose, offering great taste, minimal astringency and ambient shelf-life stability.
A protein soda in a refreshing, sparkling format combining soft drink appeal with high-quality whey protein isolate. It’s made with Lacprodan Pro2O, which enables clear, low-viscosity protein sodas with a clean taste, low astringency, and strong flavour expression, supporting stable, fruity, functional soft drinks with added protein.
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An English-language food and beverage processing and packaging industry B2B platform in print and web, IndiFoodBev is in its third year of publication. It is said that the Indian food and beverage industries represent approximately US$ 900 billion in revenues which implies more than 20% of the country’s GDP. Eliminating the wastage on the farmside can help to deliver more protein to a higher number of the population apart from generating sizable exports. The savings in soil, seeds, water, fertilizer, energy and ultimately food and nutrition could be the most immense contribution that country is poised to make to the moderation of climate change.
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Naresh Khanna – 10 February 2025
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