— Offering AI-based crop advisory to farmers

Agtech aligns with India's agriculture goals — Tushar Trivedi

Tushar Trivedi, head of farm business at is a digital agro platform offering services, agro-input commerce, market linkages, and advisory to bring about digital transformation, aiming to make agriculture simple, profitable, and sustainable. The company also offers AI (artificial intelligence)-enabled crop advisory to rural farmers. Tushar Trivedi, head of farm business at, told IndiFoodBev in an interaction.

At, our approach to providing AI-enabled crop advisory to farmers is rooted in our desire to build a tech-enabled agricultural ecosystem shielded against the uncertainties associated with traditional practices,” Trivedi said.

We employ digital transformation, predictive analytics, data collection through technologies such as drones and sensors, adaptation to climate change, and supply chain optimization to deliver precise and timely crop advisory. AI processes extensive datasets, eliminating variables and providing farmers with actionable insights for real-time decision-making.”

Agricultural technology firms wield significant influence in reshaping India’s agricultural landscape. They strategically address the challenges and fulfill the evolving needs of farmers.

Trivedi said, “Among agtech’s (agricultural technology) key contributions, AI-enabled crop advisory services shine owing to the multiple benefits they accrue to the farmers. It offers comprehensive insights, covering crop health, irrigation, pest/disease prediction, and yield optimization.”

Agtech aligns with India’s sustainable agriculture goals. AI enhances farming resilience by suggesting climate-resilient crop varieties. It promotes precision farming, conserving resources such as water and fertilizers while reducing environmental impact.

The fusion of AI and agriculture leads to a future marked by productivity, sustainability, and technological sophistication,” Trivedi adds. “It relies on data-driven decisions, processing vast datasets from remote sensing, IoT, and satellite imaging. AI, backed by machine learning, provides precise real-time recommendations boosting productivity.”

On agricultural challenges, Trivedi said, “The agricultural industry in India faces several pressing challenges, including limited access to credit, fragmented market linkages, technological deficiencies, and the impact of climate change. Additionally, the disjointed technology infrastructure, high operational costs, limited data access, and a shortage of technical expertise hinder the widespread adoption of agricultural technologies. These challenges necessitate collaborative efforts to bridge gaps and provide farmers with the necessary tools and support to overcome these obstacles and ensure the long-term sustainability of Indian agriculture.”

According to Trivedi, is empowering the rural farming community through a multifaceted approach and streamlining the procurement of agri inputs, providing financial solutions tailored to the needs of farmers, including micro-credit and insurance.

In the future, we aim to continue leveraging technology, including AI, IoT, and satellite imaging, to promote sustainable and modern farming practices. We will focus on delivering precision farming, improving farmer resilience, enhancing market accessibility, and providing upskilling opportunities. The agriculture industry in India is on the cusp of a profound transformation that will unfold in 2024 and extend into the future. This evolution is propelled by the concerted efforts of agtech companies harnessing next-generation technologies to usher in a new era of agricultural practices,” Trivedi concludes.


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