Nurture.farm is a digital agro platform offering services, agro-input commerce, market linkages, and advisory to bring about digital transformation, aiming to make agriculture simple, profitable, and sustainable. The company also offers AI (artificial intelligence)-enabled crop advisory to rural farmers. Tushar Trivedi, head of farm business at nurture.farm, told IndiFoodBev in an interaction.
“At Nurture.farm, our approach to providing AI-enabled crop advisory to farmers is rooted in our desire to build a tech-enabled agricultural ecosystem shielded against the uncertainties associated with traditional practices,” Trivedi said.
“We employ digital transformation, predictive analytics, data collection through technologies such as drones and sensors, adaptation to climate change, and supply chain optimization to deliver precise and timely crop advisory. AI processes extensive datasets, eliminating variables and providing farmers with actionable insights for real-time decision-making.”
Agricultural technology firms wield significant influence in reshaping India’s agricultural landscape. They strategically address the challenges and fulfill the evolving needs of farmers.
Trivedi said, “Among agtech’s (agricultural technology) key contributions, AI-enabled crop advisory services shine owing to the multiple benefits they accrue to the farmers. It offers comprehensive insights, covering crop health, irrigation, pest/disease prediction, and yield optimization.”
Agtech aligns with India’s sustainable agriculture goals. AI enhances farming resilience by suggesting climate-resilient crop varieties. It promotes precision farming, conserving resources such as water and fertilizers while reducing environmental impact.
“The fusion of AI and agriculture leads to a future marked by productivity, sustainability, and technological sophistication,” Trivedi adds. “It relies on data-driven decisions, processing vast datasets from remote sensing, IoT, and satellite imaging. AI, backed by machine learning, provides precise real-time recommendations boosting productivity.”
On agricultural challenges, Trivedi said, “The agricultural industry in India faces several pressing challenges, including limited access to credit, fragmented market linkages, technological deficiencies, and the impact of climate change. Additionally, the disjointed technology infrastructure, high operational costs, limited data access, and a shortage of technical expertise hinder the widespread adoption of agricultural technologies. These challenges necessitate collaborative efforts to bridge gaps and provide farmers with the necessary tools and support to overcome these obstacles and ensure the long-term sustainability of Indian agriculture.”
According to Trivedi, Nurture.farm is empowering the rural farming community through a multifaceted approach and streamlining the procurement of agri inputs, providing financial solutions tailored to the needs of farmers, including micro-credit and insurance.
“In the future, we aim to continue leveraging technology, including AI, IoT, and satellite imaging, to promote sustainable and modern farming practices. We will focus on delivering precision farming, improving farmer resilience, enhancing market accessibility, and providing upskilling opportunities. The agriculture industry in India is on the cusp of a profound transformation that will unfold in 2024 and extend into the future. This evolution is propelled by the concerted efforts of agtech companies harnessing next-generation technologies to usher in a new era of agricultural practices,” Trivedi concludes.
IndiFoodBev — authentic, impactful and influential
An English-language food and beverage processing and packaging industry B2B platform in print and web, IndiFoodBev is in its third year of publication. It is said that the Indian food and beverage industries represent approximately US$ 900 billion in revenues which implies more than 20% of the country’s GDP. Eliminating the wastage on the farmside can help to deliver more protein to a higher number of the population apart from generating sizable exports. The savings in soil, seeds, water, fertilizer, energy and ultimately food and nutrition could be the most immense contribution that country is poised to make to the moderation of climate change.
To improve your marketing and grow sales to the food and beverage processing and packaging industry, talk to us. Our research and consulting company IppStar [www.ippstar.org] can assess your potential and addressable markets in light of the competition. We can discuss marketing, communication, and sales strategies for market entry and growth.
Suppliers and service providers with a strategy and budget for targeted marketing can discuss using our hybrid print, web, video, and social media channels to create brand recognition linked to market relevance. Our technical writers are ready to meet you and your customers for content.
The second largest producer of fruit and vegetables in the world is continuously expanding processing capacities and delivery systems with appropriate innovative technologies. We cover product and consumer trends, nutrition, processing, research, equipment and packaging from farm to thali. Get our 2025 media kit and recalibrate your role in this dynamic market. Enhance your visibility and relevance to existing markets and turn potential customers into conversations. Ask for a sample copy of our bi-monthly in print or our weekly IndiFoodBev eZine each Wednesday.
For editorial info@ippgroup.in — for advertisement ads1@ippgroup.in and for subscriptions subscription@ippgroup.in
Naresh Khanna – 10 February 2025
Subscribe Now
