Patron has unveiled Patron EL CIELO in the Indian market, celebrating a remarkable milestone as the world’s first tequila to be distilled four times. Crafted at the renowned Hacienda Patron in the Jalisco Highlands of Mexico, this ultra-premium spirit is the first launch in the prestige segment underscoring Bacardi’s commitment to innovation in one of India’s fast-growing spirits categories.
Exemplifying Patron ’s dedication to craft and authenticity, Patron EL CIELO is thoughtfully crafted in small batches from 100% Weber Blue Agave. As the first tequila to be distilled four times, it delivers an ultra-smooth, naturally sweet profile with radiant citrus notes. This exceptional spirit is housed in a sleek bottle adorned with gold designs inspired by Jalisco’s agave fields and tahona stone, Patron EL CIELO. Best served over ice with a fresh slice of orange, it promises a refined and unforgettable drinking experience — setting a new benchmark for sophistication in India’s silver spirits market.
Vinay Golikeri, managing director, Bacardi India, said, “India’s growing appetite for premium spirits, particularly tequila, marks an exciting evolution toward more refined and sophisticated drinking experiences. As the number one super premium tequila, Patron is setting a new benchmark in luxury with the launch of Patron EL CIELO, our exceptional and unique prestige tequila offering — and this is just the beginning. As India’s premium+ segment is set to grow significantly at a rate far outpacing global trends, India is our priority. We are dedicated to investing in groundbreaking innovations that are set to shape India’s fast-growing super-premium segment, further solidifying our leadership in luxury spirits across the country.”
Mahesh Kanchan – marketing director, India and neighboring countries, Bacardi India, said, “We are excited to introduce to India an elevated luxury experience in tequila with the launch of PATROìN EL CIELO in the country. Crafted with an exclusive four-time distillation process, this exceptional silver tequila delivers unmatched smoothness and depth which perfectly embodies our commitment to offering world-class, memorable drinking experiences – reinforcing PATROìN as the pinnacle of refinement in India’s rapidly growing ultra-premium spirits category.”
Elevating the Patron portfolio in India, Patron EL CIELO stands out as the inaugural luxury offering by Bacardi. Crafted to deliver a luxurious experience with every sip, this ultra-premium tequila is now available exclusively at some of the top bars in Mumbai and Delhi NCR.
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Naresh Khanna – 10 February 2025
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