ITC launches Aashirvaad Boga Atta for Assam
ITC Aashirvaad has launched a new product, Aashirvaad Boga Atta, specifically for the Assam market. The company says the fine white atta is designed...
Reliance launches Campa in Nepal
Reliance Consumer Products Limited has launched legacy brand Campa in Nepal in partnership with diversified conglomerate Chaudhary Group (CG), the maker of Wai Wai...
Mother’s Recipe launches ‘Hearty Roots’
Mother’s Recipe, a homegrown brand synonymous with homemade, traditional and authentic products, has announced the launch of its new brand Hearty Roots – a...
Nestlé launches Maggi air fryer range across Europe
Nestlé is announcing the roll out of air fryer cooking solutions across Germany, Spain, Portugal, Netherlands, Poland, Hungary, Italy, Greece, Finland, Norway and Denmark....
Shifting trends – Brands go premium
From products for mass consumption to premium offerings – popular fast-moving consumer goods (FMCG) brands are reshaping the marketing landscape across multiple sectors to...
Nestlé is creating AI-powered ‘digital twins’ for various brands
Nestlé is launching a new AI-powered in-house service that will create high-quality product content at scale for eCommerce and digital media channels.
The new content service...
Country Delight launches plant-based oats beverage
Country Delight, a kitchen essentials brand, announced the launch of its Oats Beverage, marking its entry into the plant-based drink segment. Designed for health-conscious...
Tetley launches Tetley Green Tea Slim Care
Tetley Green Tea, a green tea brand under Tata Consumer Products, has announced the launch of two breakthrough green tea variants — Tetley Green...
Blue Tribe Foods extends portfolio with supergrain snack
Blue Tribe Foods, best known for its plant-based offerings, has announced the launch of KLAW Supergrain Protein Puffs – a bold and flavorful snack...
Dabur enters nutraceutical category with Siens
Dabur India, a leading name in health and wellness, has announced the launch of Siens by Dabur — a premium direct-to-consumer supplement brand that...
