Blenders Pride launches a limited-edition pack

My craft, my pride

Blenders Pride
New Blenders Pride Limited Edition Pack designed by Shantanu and Nikhil

The premium Indian whisky category, Seagram’s Blenders Pride, has introduced a limited-edition pack in association with design stalwarts Shantanu and Nikhil for the festive season. The limited-edition pack echoes the designers’ impeccable craft, who bring forth their signature styles, making a bold and unique style statement that spells out ‘My Craft, My Pride’.

The unique collectible features a classic design that is an accurate representation of the times we live in. A reflection of class and sophistication, the limited-edition pack reflects the designer duo’s signature style of merging elements from Indian culture with western silhouettes. The golden liquid is wrapped in a drape of black and streaks of gold that intertwine to form an elegant and bold silhouette. A seamless blend of fine craftsmanship is an extraordinary rendition of Shantanu and Nikhil’s craft, their pride. Bringing together their precision and the bold, rich character of Blenders Pride on the same canvas, it is an exquisite blend of good craftsmanship.

Fashion designers Shantanu and Nikhil with the Blenders Pride limited-edition pack

Commenting on the launch of the limited-edition pack, Kartik Mohindra, chief marketing officer, Pernod Ricard India, said, “The Blenders Pride limited-edition pack is a celebration of exquisite craftmanship, both through the legendary fine whisky and our collaboration with designer duo Shantanu and Nikhil. We take immense pride in our product quality and heritage and continue to celebrate the pride in craft through this collaboration. The pack is a sophisticated statement that combines exquisite taste and design, which is what we stand for.”

Talking about the limited-edition pack, designers Shantanu and Nikhil said, “We have had a long-standing association with Blenders Pride and today, it gives us immense pleasure to announce our collaboration which celebrates this association through a collectable limited-edition pack. The design is inspired by our aesthetic and is a unique reflection of heritage and workmanship that celebrates craft in all its glory. The partnership is an extremely rewarding project, giving us complete creative freedom and allowing us to produce a design that we are proud to see all over India.”

The Blenders Pride limited-edition pack is available for discerning whisky connoisseurs in 28 markets.

Blenders Pride is a premium whisky from Seagram’s house, with over 160 years of unmatched craftsmanship and expertise. It is an exquisite blend of fine aged scotch malts from Dalmunach, Scotland, and Indian grain spirits. It’s a fine blend with a delicate aroma with a distinctive nose of malt, fruit, and spice. The smooth blend of its sweet taste and floral finish highlights this elegant whiskey’s character, making it a work of fine craftsmanship by our legendary master blenders.

This fine blend has been awarded globally for its supreme quality, bagging the Fifty Best Gold Award, Monde Selection Gold Award & London Spirits Competition award, all in one year (2020) and winning hearts in India as select markets across the globe. Blenders Pride Rare Premium Whisky is available in 7 pack sizes, including 2L, 1L, 750ml, 375ml, 180ml, 90ml, and 60ml in India.


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