“With a Colordyne printer, you can make label changes or updates on-the-fly while simultaneously reducing waste from pre-printed label inventories. Even more impressive is the ability to incorporate color-coding, which enhances your customers’ shopping experience and improves their satisfaction with your products,” claims Colordyne Technologies.
Headquartered in Brookfield, Wisconsin, United States, Colordyne Technologies is a leading manufacturer of high-resolution digital print solutions powered by Memjet technologies. Since 2011, Colordyne has been committed to providing labels and tag color on-demand inkjet printers for various applications and industries at breakthrough speeds and cost-effectiveness.
Color-coding case study – Prepared food labels
Prepared food labels, including grab-and-go items at convenience stores, grocery stores, and specialty food retailers, are good examples of an application that can benefit from on-demand, full-color print production.
Colordyne states that when customers shop, they don’t want to spend time searching for what they need. Full-color digital print allows to color-code labels and helps customers identify products faster to enrich their shopping experience.
Labels for life
Soli, a Memphis, Tennessee-based food and lifestyle brand, prepares fresh food daily. Once a fitness-focused food brand, Soli offered fully-prepped meals to athletes looking to maintain a clean diet. Soli expanded into a lifestyle brand marketed to anyone–not just athletes–who wanted to eat healthier. To convey its promise of fresh, healthy food to customers, Soli needed labels that were accurate, understandable, and able to withstand life in a fridge and microwave, the company said.
Beyond prepared food labels
According to Colordyne Technologies, the benefits of color-coding go beyond prepared food labels. This technique claims to enhance warehouse, logistics, eCommerce labels, and more by improving efficiency and reducing inventory discrepancies created by pick errors.
IndiFoodBev — authentic, impactful and influential
An English-language food and beverage processing and packaging industry B2B platform in print and web, IndiFoodBev is in its third year of publication. It is said that the Indian food and beverage industries represent approximately US$ 900 billion in revenues which implies more than 20% of the country’s GDP. Eliminating the wastage on the farmside can help to deliver more protein to a higher number of the population apart from generating sizable exports. The savings in soil, seeds, water, fertilizer, energy and ultimately food and nutrition could be the most immense contribution that country is poised to make to the moderation of climate change.
To improve your marketing and grow sales to the food and beverage processing and packaging industry, talk to us. Our research and consulting company IppStar [www.ippstar.org] can assess your potential and addressable markets in light of the competition. We can discuss marketing, communication, and sales strategies for market entry and growth.
Suppliers and service providers with a strategy and budget for targeted marketing can discuss using our hybrid print, web, video, and social media channels to create brand recognition linked to market relevance. Our technical writers are ready to meet you and your customers for content.
The second largest producer of fruit and vegetables in the world is continuously expanding processing capacities and delivery systems with appropriate innovative technologies. We cover product and consumer trends, nutrition, processing, research, equipment and packaging from farm to thali. Get our 2025 media kit and recalibrate your role in this dynamic market. Enhance your visibility and relevance to existing markets and turn potential customers into conversations. Ask for a sample copy of our bi-monthly in print or our weekly IndiFoodBev eZine each Wednesday.
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Naresh Khanna – 10 February 2025
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