Heritage Foods launches immunity-boosting Ashwagandha milk

Launch of ghee sachets and gift combo packs of 4 Cones

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Heritage Foods
Brahmani Nara, executive director, Heritage Foods

After immunity-boosting Ginger, Tulsi, and Turmeric variants of milk, Heritage Foods launches ready to drink immunity booster Ashwagandha Milk loaded with Ayurveda properties. Heritage Foods’ Ashwagandha Milk claims to contain herbal extract Withania Somnifera blended with milk. Ashwagandha combined with milk is a centuries-old Ayurveda remedy for numerous ailments.

Ashwagandha is known for its variety of therapeutic activities and is one of the effective stress busters among Ayurveda Herbs, which ultimately boosts inner strength and immunity. It increases vitality, combined with various anti-viral effects.

The sterilized Homogenized flavored Toned Milk has a shelf life of 90 days and needs no refrigeration till it is opened. It can be consumed warm or chilled as preferred. For better effect, drinking warm milk is advisable with a microwave of up to 30 seconds.

According to the company, Heritage Ashwagandha Milk is free from artificial preservatives. It will be available at leading modern retail stores, eCommerce platforms, select standalone stores, Heritage Parlors, and on Heritage TUCH App in an attractive170ml PP bottle priced at Rs 30 a bottle.

Festive celebrations are incomplete without exchanging gifts. To bring in festive delight among consumers and keep the tradition of gifting thoughtfully, Heritage Foods has launched four cones ice-cream gift packs in 110 ml in a combo pack (Double Chocolate & Butterscotch). In addition, Heritage Foods has also launched pure ghee in sachets priced at Rs 10 and Rs 20 to prepare mouth-watering Diwali recipes. Heritage ghee sachet packs will be available across India in general trade, Kirana stores, A class outlets, Heritage Parlors, and Heritage TUCH App in Hyderabad.

Brahmani Nara, executive director, said, “We are excited to launch Ashwagandha Milk, which is an ancient ayurvedic recipe, which is set to boost overall wellbeing of our consumers. Ashwagandha is the king of Ayurveda herbs. I am confident that Ashwagandha with goodness of Heritage Milk would entice our consumers.”

“We look forward to offering consumers some thoughtfully crafted gift packs and hope to revitalize the spirit of festivity and address consumers’ requirements during these times. By making ghee available in small sachets, we aim to reach every Indian household this festive season. Small sachets have been very effective in driving consumption and target small families looking at one-time use for festive and other cooking purposes. Consumers across the country who would like to enjoy the quality product but do not want to buy big sachets are discovering the convenience offered by small sachet packs.”

Heritage Foods, founded in the year 1992, is one of the fastest-growing Private Sector Enterprises in India, with two business divisions — Dairy and Renewable Energy under its flagship Company Heritage Foods and Cattle feed business through its subsidiary, Heritage Nutrivet (HNL).

PresentlyHeritage’ss milk and milk products have a market presence in Andhra Pradesh, Telangana, Karnataka, Kerala, Tamil Nadu, Maharashtra, Odisha, NCR Delhi, Haryana, Rajasthan, Uttar Pradesh, and Uttarakhand.

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