After immunity-boosting Ginger, Tulsi, and Turmeric variants of milk, Heritage Foods launches ready to drink immunity booster Ashwagandha Milk loaded with Ayurveda properties. Heritage Foods’ Ashwagandha Milk claims to contain herbal extract Withania Somnifera blended with milk. Ashwagandha combined with milk is a centuries-old Ayurveda remedy for numerous ailments.
Ashwagandha is known for its variety of therapeutic activities and is one of the effective stress busters among Ayurveda Herbs, which ultimately boosts inner strength and immunity. It increases vitality, combined with various anti-viral effects.
The sterilized Homogenized flavored Toned Milk has a shelf life of 90 days and needs no refrigeration till it is opened. It can be consumed warm or chilled as preferred. For better effect, drinking warm milk is advisable with a microwave of up to 30 seconds.
According to the company, Heritage Ashwagandha Milk is free from artificial preservatives. It will be available at leading modern retail stores, eCommerce platforms, select standalone stores, Heritage Parlors, and on Heritage TUCH App in an attractive170ml PP bottle priced at Rs 30 a bottle.
Festive celebrations are incomplete without exchanging gifts. To bring in festive delight among consumers and keep the tradition of gifting thoughtfully, Heritage Foods has launched four cones ice-cream gift packs in 110 ml in a combo pack (Double Chocolate & Butterscotch). In addition, Heritage Foods has also launched pure ghee in sachets priced at Rs 10 and Rs 20 to prepare mouth-watering Diwali recipes. Heritage ghee sachet packs will be available across India in general trade, Kirana stores, A class outlets, Heritage Parlors, and Heritage TUCH App in Hyderabad.
Brahmani Nara, executive director, said, “We are excited to launch Ashwagandha Milk, which is an ancient ayurvedic recipe, which is set to boost overall wellbeing of our consumers. Ashwagandha is the king of Ayurveda herbs. I am confident that Ashwagandha with goodness of Heritage Milk would entice our consumers.”
“We look forward to offering consumers some thoughtfully crafted gift packs and hope to revitalize the spirit of festivity and address consumers’ requirements during these times. By making ghee available in small sachets, we aim to reach every Indian household this festive season. Small sachets have been very effective in driving consumption and target small families looking at one-time use for festive and other cooking purposes. Consumers across the country who would like to enjoy the quality product but do not want to buy big sachets are discovering the convenience offered by small sachet packs.”
Heritage Foods, founded in the year 1992, is one of the fastest-growing Private Sector Enterprises in India, with two business divisions — Dairy and Renewable Energy under its flagship Company Heritage Foods and Cattle feed business through its subsidiary, Heritage Nutrivet (HNL).
PresentlyHeritage’ss milk and milk products have a market presence in Andhra Pradesh, Telangana, Karnataka, Kerala, Tamil Nadu, Maharashtra, Odisha, NCR Delhi, Haryana, Rajasthan, Uttar Pradesh, and Uttarakhand.
IndiFoodBev — authentic, impactful and influential
An English-language food and beverage processing and packaging industry B2B platform in print and web, IndiFoodBev is in its third year of publication. It is said that the Indian food and beverage industries represent approximately US$ 900 billion in revenues which implies more than 20% of the country’s GDP. Eliminating the wastage on the farmside can help to deliver more protein to a higher number of the population apart from generating sizable exports. The savings in soil, seeds, water, fertilizer, energy and ultimately food and nutrition could be the most immense contribution that country is poised to make to the moderation of climate change.
To improve your marketing and grow sales to the food and beverage processing and packaging industry, talk to us. Our research and consulting company IppStar [www.ippstar.org] can assess your potential and addressable markets in light of the competition. We can discuss marketing, communication, and sales strategies for market entry and growth.
Suppliers and service providers with a strategy and budget for targeted marketing can discuss using our hybrid print, web, video, and social media channels to create brand recognition linked to market relevance. Our technical writers are ready to meet you and your customers for content.
The second largest producer of fruit and vegetables in the world is continuously expanding processing capacities and delivery systems with appropriate innovative technologies. We cover product and consumer trends, nutrition, processing, research, equipment and packaging from farm to thali. Get our 2025 media kit and recalibrate your role in this dynamic market. Enhance your visibility and relevance to existing markets and turn potential customers into conversations. Ask for a sample copy of our bi-monthly in print or our weekly IndiFoodBev eZine each Wednesday.
For editorial info@ippgroup.in — for advertisement ads1@ippgroup.in and for subscriptions subscription@ippgroup.in
Naresh Khanna – 10 February 2025
Subscribe Now
