Model, actor, and fitness enthusiast Milind Soman has been roped in by Maharishi
Ayurveda as a brand ambassador for its healthcare offering Maharishi Amrit Kalash.
Ram Srivastava, director Marketing, Maharishi Ayurveda, said in a press statement
that Milind also believed in the power of natural sources of nourishment for
maintaining synergy between the body and mind. Milind’s association with
Maharishi Ayurveda would inspire millions of people to stay fit and would help them
realize the importance of Ayurvedic herbs and Rasayanas in staying fit, he added.
Maharishi Amrit Kalash is said to be a super Rasayana which strengthens every vital
organ while maintaining the synergy of the body and the mind. It is claimed to be an internationally researched and clinically tested Rasayana which not only de-stresses and rejuvenates but also increases resistance to illness. It is a synergic combination of 53 herbs that help to balance the body’s doshas.
Maharishi Amrit Kalash is available in boxes of Maharishi Amrit Kalash Paste
(600gm) and Maharishi Amrit Kalash Tablet (60 Tablets) comprising one month’s
supply of Maharishi Amrit Kalash, priced at Rs 1,990.
Maharishi Ayurveda Products was incorporated in 1986 under Maharishi’s Global
Plan. It is a comprehensive and scientific system of natural health care under the
direct inspiration of Mahesh Yogi. It is the complete revival of the tradition of
Ayurveda, which comes to us from the ancient Vedic civilization of India. The goals
of Maharishi Ayurveda are to preserve health, thereby creating an enlightened
individual and a disease-free society. It would be appropriate to say that Maharishi
Ayurveda Products is a research-based organization, and many of its products have
undergone Research and clinical trials in India as well as abroad.
Maharishi Amrit Kalash is one of the most extensively researched Ayurvedic preparation with extremely encouraging results from Holland, the USA, Switzerland and Japan.
The company is presently engaged in the manufacturing of Ayurvedic formulations,
food supplements, and Ayurvedic medicines in the form of tablets, syrups, oils, and
pastes. It is also manufacturing a range of products for personal care, cosmetics,
teas, coffee substitutes, food, and beverages, in accordance to the guidelines of
Ayurveda.
The heads office of Maharishi Ayurveda is at New Delhi, and the manufacturing
activity is presently at two units at Noida, SEZ, and Faridabad with a total employee
strength of over 800.
In October 1999, the company received Quality Systems Certification of ISO
9001:1994 for Design (Formulation) Production and Exports of Herbal Products,
including food supplements, cosmetics, toiletries, and formulations.
In November 2000, MAP was evaluated and approved for confirming to operational
Hazards Analysis and Critical Control Point (HACCP) for food safety management
system, September 1998, and was awarded a certificate. MAP has many other certifications, like GMP in 2002, and the AYUSH Premium Mark.
