Simba craft beer gears up for the festival season

Easy-drinking low-bitterness alcohol beverage

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Simba Craft Beer
Photo - Simba

Every drink has a story to tell about its past, be it the lands, the people, or the idea that led to its inception. Similarly, beers tell a story of the land, the people, and, more importantly, the brewers. First celebrated in 2011, the International Stout Day is a worldwide celebration of the iconic beer style of stout. Having a day dedicated to the beer style makes stout all the more sought after and adds to the craft beer’s appreciation globally.

Historically, stout beer was considered a type of porter—a dark beer made from unmalted roasted barley first introduced in London in the 17th century and popular throughout England and Ireland. The style attracted many beer drinkers with its bold flavor, staying fresh longer, and competitive pricing and soon carved a loyal niche. Street and river porters provided an eager market for this new, energizing beer. Eventually, the word porter was dropped, and the beer came to be known only as stouts. Originally meaning “proud” or “brave”, over the years, stout morphed into the connotation of “strong”.

The craft beer revolution has taken a turn of its own and spread its roots wide across the world. Today, we can find various stout variants, such as Milk Stout, Oatmeal Stout, and Dry Stout. It is said to be suitable for summers and pairs well with gourmet meals. There are various styles of stouts, with each having its specific touch.

As this style of beer gained popularity, Stout beer slowly made its way to India. Stout is a very rare taste meant for discerning people who like to experiment with their beers. It has a deep ebony color, voluptuous mahogany head, and bold, roasty flavors that will have you hooked to its robust flavor with hints of espresso, cocoa, and its creamy texture. Catering to the growing appreciation for stout craft beer in the country, multiple industry players have introduced their versions of the stout today.

The company said Simba Craft Beer was the pioneer of stout beer in India. It was said to be the first Indian Craft Beer brand to enter into the Stout segment with the launch of India’s first bottled stout – Simba Stout in 2016 as a part of the company’s initial range. Staying true to its brand ethos of pushing the envelope, Simba Craft Beer took a significant risk, which paid off, giving it the first-mover advantage.

In 2016, this was unchartered territory, and consumers were not familiar with the variant, stout. However, Simba decided to leap of faith after extensive R&D with a vision to introduce and educate the Indian consumer about a new craft beer style and strengthen the craft beer industry in India with a strong new variant. Today, Simba Stout Craft Beer has carved a niche for itself and is widely enjoyed by brand loyalists.

The Simba Stout Craft Beer is a sessionable, light-bodied stout. It has been specifically crafted to offer an easy-drinking low-bitterness alcohol beverage. On the nose and the palate, coffee dominates, along with complimentary aromas of toffee, caramel, and dark chocolate.

Simba Craft Beer recently entered into a new category with the launch of gourmet stout-based caramel chocolates to bring more to the table and stay true to its promise of experimentation and introduction of new flavors and products in collaboration with Paul and Mike. Paul and Mike are one of the country’s finest farm to bar chocolate makers offering various gourmet chocolates. The gourmet Stout chocolates are made of high-quality ingredients such as fine flavor cocoa bean, muscovado sugar, pure cocoa butter, caramel, and Simba Stout Craft Beer added preservatives and flavors, adding to the customer experience.

Being a forerunner in the craft -beer industry, Simba Craft Beer is geared up for the upcoming festive season. It will soon launch an array of exciting limited-edition products to diversify its offerings further.

The brand Simba was launched in the year 2016. Today it is one of the largest selling craft beer brands in India. It has carved a niche for itself in the craft beer industry and has found loyalists among the beer-drinking consumers. Started with just two variants, Simba today offers four flavors: Wit, Light, Stout, and Strong, and are available in 15 states across India. The brand is rapidly expanding its presence and now has two breweries in Chhattisgarh and Arunachal Pradesh.

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