Teacher’s Whisky, one of the most iconic Scotch whisky brands, unveils a refreshed identity – signaling a new chapter. The new look brims with modernity yet remains anchored in timeless tradition. Celebrating over 195 years of rich character, unwavering conviction, and exceptional quality.
According to a press release, this is more than a new look — it’s a renewed commitment to the classic taste that has defined Teacher’s for generations. True to the vision of its founder William Teacher, the blend continues to offer its signature smoothness and full flavor crafted from a high malt content and distinctive smoky notes. This consistency crafted over 190 years has made Teacher’s a trusted choice for whisky drinkers across the globe.
The evolved identity speaks to today’s premium whisky consumer – confident, globally attuned, and deeply appreciative of quality. Developed in collaboration with Design Bridge & Partners, London – one of the most awarded global brand design agencies – the refreshed identity spans from a refined label to an elevated bottle structure, crafted to signal depth, substance, and distinction. At its heart lies the WT hallmark, a proud tribute to the founder.
Textured embossing, rich color palettes and contemporary cues come together to express the magnetic individuality and masterful confidence that Teacher’s have long embodied.
“With this bold new packaging, we’re not just refreshing the look of Teacher’s – we’re reaffirming the values that have shaped its nearly 200-year legacy,” said Rishi Walli, senior director of marketing, Suntory Global Spirits. “This evolution honors our rich heritage while introducing a contemporary edge that resonates with today’s culturally fluent consumer. It’s a bold expression of our commitment to evolve with the times while staying true to the spirit of quality and character that defines our portfolio.”
Whether through its high malt content, cask maturation in ex-Bourbon barrels, or the enduring presence of Ardmore’s fingerprint malt, every bottle of Teacher’s continues a legacy built on thoroughness, tenacity, and an unwavering belief in better. With its debut in Uttarakhand, the refreshed identity sets the stage for a nationwide rollout — bringing this bold new chapter to life across India.
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Naresh Khanna – 10 February 2025
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