The Khemani Group, a known name in the spirits industry, has announced the launch of ‘Royal Respect’, its latest premium whisky at Indore and Bhopal in Madhya Pradesh. Royal Respect Premium Whisky is crafted by combining Scotch malts and Indian grain spirits.
India is one of the world’s fastest-growing beverage markets within the alcohol sector and presents an opportunity for the industry to customize as taste preferences change every few 100 kilometers.
The brand will be available in 90 ml, 180 ml, 375 ml and 750 ml units priced at Rs138, Rs275, Rs568, and Rs1,134 respectively.
Speaking about the launch, Amit Khemani, vice-chairman, Khemani Group said, “We are delighted to introduce ‘Royal Respect’ whisky to the discerning consumers of Madhya Pradesh. Keeping the tastes and choices of our Indian consumers in mind, we have introduced the Royal Respect premium whisky, which will enable us to connect with the market and engage with consumers in an inimitable way.”
Established in 1983, the Khemani Group has had a long-standing master bottling agreement with Diageo and InBrew to bottle their whiskies in its own distillery. Its facility boasts state-of-the-art production of potable grade ethyl alcohol, with a daily capacity of 71KL.
In 2,000, the Khemani Group acquired Blossoms Industries, a move that consolidated its position in the brewing industry. Its partnership with United Breweries, owned by Heineken, cemented the company’s standing in the market.