Bisleri wins ET’s iconic brand of the year award

The 3rd edition of the ET Iconic Brands of India

Bisleri wins ET’s Iconic Brand of the Year Award

Mumbai headquartered Bisleri International, has been recognized by The Economic Times as one of the most’ Iconic Brands of India’, for 2020. The award ceremony that was held virtually this year celebrated the best of home-grown indigenous brands of India and their exceptional growth stories.

With a legacy of over 50 years, Bisleri is one of India’s most trusted brands and the market leader in drinking mineral water. Having a strong presence of 135 operational plants and a strong distribution network of 3000 Distributors & 5000 Distribution trucks across India and neighboring countries, Bisleri claims to stand true to its promise of providing safe, pure, and healthy mineral water to consumers. Bisleri’s diverse portfolio of brands includes – Bisleri Mineral Water, Vedica Natural mountain water from the Himalayas, Bisleri Soda and carbonated fruit drinks like Fonzo, Spyci and Limonata.

3rd edition of the ET Iconic Brands of India

The 3rd Edition of the ET Iconic Brands of India showcased successful brands, outlined the DNA of the legendary brands, and took a deep dive into what has made them stand out and what they are doing as an ongoing process to live up to their iconic status.

Speaking about this achievement, Ramesh J Chauhan, chairman, Bisleri International, said, “I wish to thank the people of India for the trust they have placed on us over the last 50 years. The consumers are at the heart of what we do and have made Bisleri a truly iconic brand over the years. Bisleri has become a symbol of trust and purity and has been a household name for many years only because of the love and support we have received from our consumers.”

Over the years, Bisleri has connected and engaged with the consumers at a personal level, prioritizing their needs, and becoming a part of their journey, by addressing any gaps between the expectations and services provided. Bisleri has maintained the reassurance of providing the safest drinking mineral water with its relentless commitment to the quality and health of the consumers.

According to the company, every product innovation made over the last 50 years has been made prioritizing the safety and convenience of the consumers. Bisleri was the first to introduce a breakaway seal in the country in 1997, went on to become the industry’s benchmark for purity and safety. It was among the first ones to launch the 500ml pack size for the convenience factor and among the first brands in India to print its label in 14 languages.

To distinguish itself from other spurious brands and the clutter of other packaged water available in blue, Bisleri changed its identity from blue label to green. To cater to the increasing demand for mineral water on account of the Covid-19 crisis, it enabled an eCommerce platform as part of its many direct-to-home initiatives.


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