Highlighting its role as an innovative and trusted partner for innovation and growth for the Indian food industry, at Aahar 2025, Cargill showcased its diverse range of applications and products with a focus on the indulgence categories such as snacks, bakery, confectionery, dairy and ice cream, for the evolving preferences of Indian consumers who are increasingly health- and value-conscious yet unwilling to compromise on taste and experience.
Re-emphasizing the theme of ‘The whole world of possibilities,‘ this year’s Cargill stand was inaugurated today by Simon George, country president and managing director, Cargill Food South Asia, along with Tarak Bhattacharya, executive director and chief executive officer of Mad Over Donuts.
Showcasing the versatility and unique applications of products in the Cargill portfolio, Cargill’s corporate chef Anip Kumar and team conducted live demonstrations at the Cargill Aahar stand, whipping up Millet Cookies, Berry Fudge, and Sourdough Chips recipes, amongst heavy footfall from visitors. In total, over 50 chef-curated baked applications were on display throughout the exhibition.
“We are excited to deliver comprehensive solutions that empower our customers to grow their business through innovative products and cost-efficient solutions and at the same time, connect consumers to the nutrition they need and food they love, building a more food-secure world. Through Aahar, we aim to strengthen our partnerships and reinforce Cargill’s position as a trusted food solutions provider in the industry,” said George.
Innovative Functional Blends
Cargill is showcasing its unique and innovative functional blends for snacks, bakery, confectionery, dairy, and ice cream industries for the first time for Indian B2B players at Aahar 2025. Designed to enhance product quality, taste, and performance across multiple categories and diverse requirements. These product innovations include:
- First of its kind, dent corn-based modified starch helps create a brighter color and appearance in sauces, enhancing the sensorial acceptability of fresh tomato aroma and smooth taste and texture.
- A cost-effective pectin replacer that can be an effective substitute for expensive pectin used in gummies and jellies, catering to value-conscious consumers
- Other innovations like bake-stable filling that provides optimum flowability and superior mouthfeel post-baking, starch-based functional systems that add crispiness to snacks and reduce oil absorption during frying, functional systems for ice creams and frozen desserts that reduces ice crystal growth during storage, improves melting properties, limits shrinkage and enhances overall sensorial acceptability.
Cost-Saving Zone
Cargill also featured a dedicated Cost-Saving Solutions Zone at its stand at Aahar this year, where visitors explored innovative product alternatives like cookies made with NatureFresh Professional Elite Choice. These solutions are designed to help Indian bakers reduce production and ingredient costs while maintaining superior product quality and taste, ensuring customer delight in the evolving food landscape.
New launches
Cargill presented a range of new products for both B2B and B2C segments this year, including-
- Gemini Plus Trans Fat-Free Vanaspati – Recently launched in Kerala, Trans Fat-Free Vanaspati is developed for HORECA users, a game-changer that allows the preparation of the most delectable Biriyanis, Sweets (Laddoos), and Parottas.
- NatureFresh Professional Elite Choice – A premium aerated Cookie Fat NatureFresh Professional Elite Choice provides better yield and saves costs due to its high flour absorption capacity of up to 10%.
- NatureFresh Professional Lite – A butter-flavored vegetable fat designed for exotic bakery applications such as croissants, Danish pastries, and brownies. It is 100% vegetarian and Argemone oil-free.
The stand served as a dynamic platform for chefs, bakers, food service brands, small traders, MNCs, and customers, offering an immersive experience of Cargill’s innovative product portfolio and global food expertise. Additionally, Cargill offered visitors a half-day immersive R&D session at the Cargill Innovation Center (CIC) in Gurgaon from 5 to 7 March. This initiative provided an exclusive opportunity to witness firsthand how science and insights drive food innovation at Cargill.
Through Aahar 2025, Cargill reaffirmed its commitment to the Indian food industry, delivering cutting-edge products and solutions that combine innovation, quality, and sustainability. Through its extensive product portfolio and customer-centric approach, Cargill continues to empower food businesses with the expertise they need to thrive in this ever-evolving and competitive market landscape.
IndiFoodBev — authentic, impactful and influential
An English-language food and beverage processing and packaging industry B2B platform in print and web, IndiFoodBev is in its third year of publication. It is said that the Indian food and beverage industries represent approximately US$ 900 billion in revenues which implies more than 20% of the country’s GDP. Eliminating the wastage on the farmside can help to deliver more protein to a higher number of the population apart from generating sizable exports. The savings in soil, seeds, water, fertilizer, energy and ultimately food and nutrition could be the most immense contribution that country is poised to make to the moderation of climate change.
To improve your marketing and grow sales to the food and beverage processing and packaging industry, talk to us. Our research and consulting company IppStar [www.ippstar.org] can assess your potential and addressable markets in light of the competition. We can discuss marketing, communication, and sales strategies for market entry and growth.
Suppliers and service providers with a strategy and budget for targeted marketing can discuss using our hybrid print, web, video, and social media channels to create brand recognition linked to market relevance. Our technical writers are ready to meet you and your customers for content.
The second largest producer of fruit and vegetables in the world is continuously expanding processing capacities and delivery systems with appropriate innovative technologies. We cover product and consumer trends, nutrition, processing, research, equipment and packaging from farm to thali. Get our 2025 media kit and recalibrate your role in this dynamic market. Enhance your visibility and relevance to existing markets and turn potential customers into conversations. Ask for a sample copy of our bi-monthly in print or our weekly IndiFoodBev eZine each Wednesday.
For editorial info@ippgroup.in — for advertisement ads1@ippgroup.in and for subscriptions subscription@ippgroup.in
Naresh Khanna – 10 February 2025
Subscribe Now