European Union (EU) Commissioner for Agriculture Janusz Wojciechowski is visiting India on 7-9 December 2023, leading a business delegation of 50+ EU company representatives from the agri-food sector. He will also inaugurate the EU Pavilion at Sial and Vineexpo on December 7, which will host a wide array of agri-food products from across Europe, offering an immersive experience into the quality, safety, authenticity, and sustainability standards of European food and beverages.
The visit and the participation at the exhibition aims to promote exports of EU agricultural food and beverage products to India, facilitating its presence in the Indian market while enabling matchmaking between the businesses of both sides.
During his visit, Wojciechowski will hold bilateral meetings with the minister of Agriculture and Farmers Welfare Narendra Singh Tomar, as well as the minister of Fisheries, Animal Husbandry and Dairying Parshottam Rupala, and with Niti Aayog, the policy think tank of the government of India.
The EU is the Region of Honor of Sial and Vineexpo 2023 with the EU Pavilions forming part of the ‘More than food’ campaign, with which the EU is actively promoting outstanding European agricultural products to Indian businesses and consumers. Commissioner Wojciechowski will participate in the opening ceremony of the fairs.
The 50+ businesses accompanying the EU Commissioner will not only showcase their products to the Indian buyers from the food distribution, retail, manufacture, and hospitality industries at Sial and Vineexpo, but will also explore business and match-making opportunities with their Indian counterparts.
The EU Pavilions will play a crucial role in creating excellent, centralized matchmaking opportunities for Indian buy-ers, retailers, and distributors. They are meant to lead to the establishment of new business partnerships that are mutually beneficial for both EU companies and their Indian counterparts. The direct interactions during the sessions will also contribute to a better understanding of the specific needs and preferences of the Indian market. This knowledge exchange can contribute to in- formed decision-making and enhance the potential for successful market entry.
“At the EU Pavilions, we offer an immersive journey into the world of European agricultural products, focusing on quality, safety, authenticity, and sustainability. We aim to inform and inspire Indian buyers, retailers, and distributors through cooking demonstrations, information sessions, and tastings over three exciting days. The EU Pavilions also offer excellent match-making opportunities for Indian buyers, with representatives from more than 50 European companies attending from various food and drink sectors,” said Janusz Wojciechowski European Union Commissioner for Agriculture.
Unique Flavors of Europe
Visitors to the EU Pavilion at Sial, located at Booth C10, Hall 1B, will be able to savor the unique flavors of Europe with an exceptional selection of European food products from 27 EU Member States. From cheese and dairy to pork and poultry, fruit and vegetables to olive oil, in addition to chocolate, confectionery, and baked goods, one can discover the excellent products that are not only the foundation of a variety of European cuisines but also a valuable contribution to Indian cooking.
Visitors to the EU Pavilion at Vineexpo, located at Booth F50, Hall 1B, will be able to experience the diverse world of European beverages, including premium wines, beers, and spirits. One can also explore the art of pairing wines with delicious chocolates and high-quality European cheeses and discover the authenticity, quality, and diversity that make European beverages stand out in the market.