Prompt is targeting five-fold growth in its weighing and packaging business as demand for automation increases across India’s food processing and manufacturing industries, Dilip Rajpurohit, vice-president – marketing at Prompt, said in an interview at Anuga FoodTec India 2026.
The Gujarat-based group has a 30-year legacy, with its traditional focus on dairy technology through its Prom Dairy Tech division. Its machinery serves dairy operations across India, covering the value chain from farm-level processes to product dispatch.
Prompt showcased solutions from its weighing and packaging systems division, which focuses on automating manufacturing operations. Its portfolio includes controllers, checkweighers, packaging machines, tracking systems, automatic fillers and vision-based inspection systems.
“We are mainly into granule packaging systems and free-flowing materials. We are also expanding into powder applications,” Rajpurohit said, adding the company was not currently targeting liquid packaging, a specialized segment served by other players.
Its machinery serves applications across dairy, agricultural processing and warehousing, particularly where free-flowing materials need to be weighed, filled, inspected and packed.
Prompt manufactures its equipment at a facility in Gandhinagar in Gujarat. It also exports to African countries and is exploring opportunities in other international markets, including Russia.
Speed and accuracy become priorities
Rajpurohit expects automation to remain a key investment area over the next three to five years. Labor availability, hygiene, production efficiency and consistency are among the factors encouraging manufacturers to reduce manual intervention.
The shift is not restricted to large companies. Smaller food processors are also investing in individual machines, such as checkweighers, as they expand production before gradually moving towards more comprehensive automated lines.
“Earlier, everything was manual. Now manufacturers are increasingly looking at automation to minimize manual intervention as much as possible,” he said.
Improved access to financing and government support for machinery and infrastructure was helping manufacturers expand capacity and explore export markets, he said.
However, Rajpurohit said speed and accuracy would be particularly important in the industry’s next phase of growth. Manufacturers must increase throughput to meet rising demand while maintaining consistent product weights.
Even a small variation of 5-10 grams per packet can result in substantial financial losses across large production volumes. Underfilling can affect compliance and customer confidence, while overfilling increases product giveaway.
Automated weighing and filling systems help maintain tighter tolerances and reduce such losses. Prompt’s checkweighers and inspection systems help identify rejected packs and detect foreign materials, including metal contaminants, before products reach consumers.
Rajpurohit said effective inspection was essential for food manufacturers, as contamination incidents could lead to regulatory action and damage to business reputation.
IndiFoodBev — authentic, impactful and influential
An English-language food and beverage processing and packaging industry B2B platform in print and web, IndiFoodBev is in its third year of publication. It is said that the Indian food and beverage industries represent approximately US$ 900 billion in revenues which implies more than 20% of the country’s GDP. Eliminating the wastage on the farmside can help to deliver more protein to a higher number of the population apart from generating sizable exports. The savings in soil, seeds, water, fertilizer, energy and ultimately food and nutrition could be the most immense contribution that country is poised to make to the moderation of climate change.
To improve your marketing and grow sales to the food and beverage processing and packaging industry, talk to us. Our research and consulting company IppStar [www.ippstar.org] can assess your potential and addressable markets in light of the competition. We can discuss marketing, communication, and sales strategies for market entry and growth.
Suppliers and service providers with a strategy and budget for targeted marketing can discuss using our hybrid print, web, video, and social media channels to create brand recognition linked to market relevance. Our technical writers are ready to meet you and your customers for content.
The second largest producer of fruit and vegetables in the world is continuously expanding processing capacities and delivery systems with appropriate innovative technologies. We cover product and consumer trends, nutrition, processing, research, equipment and packaging from farm to thali. Get our 2025 media kit and recalibrate your role in this dynamic market. Enhance your visibility and relevance to existing markets and turn potential customers into conversations. Ask for a sample copy of our bi-monthly in print or our weekly IndiFoodBev eZine each Wednesday.
For editorial info@ippgroup.in — for advertisement ads1@ippgroup.in and for subscriptions subscription@ippgroup.in
Naresh Khanna – 10 February 2025
Subscribe Now








