In November, the processing and packaging industry will meet again in China as the Shanghai World of Packaging (swop) focuses on trends such as smart technology, sustainable materials and automated packaging solutions. Many international exhibitors will also participate.
Every autumn, Shanghai becomes an international marketplace and indispensable forum for the packaging industry in Asia and beyond. Complex solutions for processing and packaging are in high demand here, and more and more companies, also from Europe and America, are attending swop. From 18–20 November 2024, these will include exhibitors from China, Hong Kong, the United States, Germany, Taiwan, Japan, Spain, Finland and Luxembourg at the Shanghai New International Expo Center. Visitors can look forward to a wide range of products over five trade fair halls.
In 2024, swop will again cover the entire processing and packaging chain for food, beverages, confectionery, baked goods, pharma, cosmetics, non-food and industrial goods. Of particular interest to visitors is the ‘International Pavilion,’ where exhibitors from numerous countries will be presenting their businesses, in some cases for the first time in the Asian market. These include, for example, Multivac, the Metsä Group, Herma, United Caps, Novexx, Koch Pac, Wippermann Jr., Langguth and Cintas Adhesivas Ubis.
All participating businesses can benefit from multiple matchmaking events, both national and international, that promote direct contact and dialogue about innovative technology and partnerships. This is an additional benefit for opening up new markets and establishing long-term business relationships.
At swop, the ‘Buyer’s Perspective Experience’ offers a range of services specially tailored to the needs of buyers with customised solutions and individual equipment. The introduction of themed routes like the “Green and Sustainable Packaging Route” and the “Functional Packaging Route” facilitate a new, even more efficient trade fair experience and bring exhibitors and visitors together in a targeted manner.
Six trends in the spotlight
swop 2024 will focus on six central industry trends, for example new technology and energy-efficient production lines that emphasize stability and sustainability. Intelligent and automated packaging solutions change production processes and improve efficiency. Intelligent packaging solutions for food processing further advance automation, while sustainable and eco-friendly materials play an ever larger role. Innovative designs for Fast Moving Consumer Goods (FMCG) combine functionality with aesthetic and recyclable, light-weight packaging solutions are becoming increasingly relevant for the booming e-commerce and logistics sector. At swop, these topics are also covered in detail in many special forums and in the accompanying program. The latest solutions for primary and secondary packaging, green energy technologies and intelligent automation solutions will be presented here.
Market regulations: staying one step ahead
There are few topics that currently occupy industry players as much as the new and existing regulations at the national and international level. Renowned experts will provide a comprehensive overview of the changes in packaging legislation at the Shanghai World of Packaging. Discussions will focus on the EU PPWR regulation, PCR regulations for food contact materials and the latest developments in green packaging policy in Asia. In addition, swop is organizing a forum in cooperation with Made-in-China.com that focuses on strategies for rapid entry into the transnational e-commerce market.
The Shanghai World of Packaging is hosted by Messe Düsseldorf (Shanghai) together with Adsale Exhibition Services and is part of the portfolio of the interpack alliance.
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Naresh Khanna – 10 February 2025
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