VRB Consumer Products has unveiled WokTok, powered by Veeba—a range of Chinese and pan Asian sauces and dressings, and a line-up of five instant cup noodles with oriental flavors designed for the Indian palate.
Sauces and Dressings for Every Taste: Chinese and pan-Asian dishes are among the most popular cuisines in India. WokTok says it offers no added MSG across the entire range.
Wok Tok Instant Cup Noodles: WokTok has entered the instant cup noodles category with five flavors:
chowmein, manchurian, masala, kung pao and spicy Korean 1X. Each cup noodle comes with a separate packet of bite size veggies and a sauce.
Viraj Bahl, founder and managing director of VRB Consumer Products, said, “As a father of two boys who love Chinese and pan-Asian cuisine, I wanted to create instant cup noodles that offer the same bold flavors but without any nasties like palm oil, added MSG, or maida. The Wok Tok range is the result of our relentless pursuit to innovate delicious yet better-for-you offerings that we can feel good about serving to our families and yours. Our range of sauces, dressings, and five game-changing instant cup noodles brings the bold, popular taste of Chinese and pan-Asian cuisine to your home in a delicious yet convenient way, fitting seamlessly into today’s busy lifestyles. At VRB, we continuously push boundaries to ensure taste and health go hand in hand with every new launch.”
WokTok products are available across general trade, modern trade outlets pan India, and on e-commerce and quick commerce platforms.
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Naresh Khanna – 10 February 2025
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