Avery Dennison is said to have achieved another market first with the launch of a new certified portfolio of vegan labels, which contain no animal-derived components. Additionally, every item in the portfolio was created without animal testing or the use of GMOs of animal origin. Because of this, the collection has received approval from EVE VEGAN, an independent organization created by Vegan France, which works to promote vegan alternatives in different industries, including food and medicine.
At the time of launch, there are six paper facestocks, three adhesives, and two liners in the collection, and they can be mixed and matched according to customer needs. Each item offers a similar level of performance to non-vegan alternatives in both converting and application. Based on the converter and end-user needs, there are plans to expand the range with new paper facestocks.
“Veganism goes beyond diet,” says Luuk Zonneveld, product manager at Avery Dennison. “It’s a philosophy and way of life centered on avoiding animal exploitation for food, clothing, and everything else you can think of. Naturally, this extends into the world of packaging, and we’re excited to help brand owners take their dedication to be cruelty-free to the next level with these innovative labels developed by our R&D team.”
Suitable for the beauty, wine and spirits, and food and beverage sectors, the new labels also serve as a unique selling point for brands. Thanks to the certification, companies can let consumers know their entire purchase – packaging included – abides by their values.
“We’re very proud to have received Eve Vegan certification and consider it a powerful symbol that lets brand owners, and their customers, know we take our commitments seriously,” says Luuk.
IndiFoodBev — authentic, impactful and influential
An English-language food and beverage processing and packaging industry B2B platform in print and web, IndiFoodBev is in its third year of publication. It is said that the Indian food and beverage industries represent approximately US$ 900 billion in revenues which implies more than 20% of the country’s GDP. Eliminating the wastage on the farmside can help to deliver more protein to a higher number of the population apart from generating sizable exports. The savings in soil, seeds, water, fertilizer, energy and ultimately food and nutrition could be the most immense contribution that country is poised to make to the moderation of climate change.
To improve your marketing and grow sales to the food and beverage processing and packaging industry, talk to us. Our research and consulting company IppStar [www.ippstar.org] can assess your potential and addressable markets in light of the competition. We can discuss marketing, communication, and sales strategies for market entry and growth.
Suppliers and service providers with a strategy and budget for targeted marketing can discuss using our hybrid print, web, video, and social media channels to create brand recognition linked to market relevance. Our technical writers are ready to meet you and your customers for content.
The second largest producer of fruit and vegetables in the world is continuously expanding processing capacities and delivery systems with appropriate innovative technologies. We cover product and consumer trends, nutrition, processing, research, equipment and packaging from farm to thali. Get our 2025 media kit and recalibrate your role in this dynamic market. Enhance your visibility and relevance to existing markets and turn potential customers into conversations. Ask for a sample copy of our bi-monthly in print or our weekly IndiFoodBev eZine each Wednesday.
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Naresh Khanna – 10 February 2025
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