The simple turnover of the Gujarat Cooperative Milk Marketing Federation, which owns and markets the Amul branded products, rose by 2% to Rs. 39,248 crore (approximately US$ 5.3 billion) in FY 20-21, an increase of only 2% over the previous year’s Rs. 38,550 crore (about US$ 5.2 billion).
The GCMMF’s growth in FY 20-21 is in sharp contrast to its 17% growth in FY19-20. GCMMF said that its increase in turnover was “despite the negative impact of the Covid-19 pandemic on demand from the HoReCa (hotel, restaurant, cafe) segment, as well as the adverse impact on dairy commodity markets.” The world’s eighth-largest dairy group represents some 3.6 million dairy farmers, a small number compared to the country’s 100 million dairy farmers increasingly supplying to new private dairy businesses that are coming up across the country.
In its 75th year, the GCMMF held its 47th annual meeting on 20 July 2021, saying the milk procured from its members rose by 14% in the past financial year – an extra 3.5 to 4 million liters to be processed daily during lockdown conditions. GCMMF’s chairman Shamalbhai Patel pointed out that GCMMF’s milk procurement has increased by 171% in the last eleven years, resulting from the price given to the dairy farmers increasing by 136% over the same period. “The highly remunerative price has helped us retain the farmer’s interest in milk production,” he said. “And better returns from dairying have motivated them to enhance their investments in increasing milk production.”
GCMMF’s managing director RS Sodhi commented on the refocus required to redirect sales during the pandemic from out of home consumption which fell drastically, to increasing in-home consumption. “We redesigned our marketing campaigns to educated and informed consumers about using our range of products to and to try our restaurant-style dishes at home.”
Amul’s consumer pack business grew by 8.1% in the financial year, while its bulk dairy commodities and supplies to hotels and restaurants declined. Sodhi noted, “Impressive growth in sales of consumer products in the household segment helped us overcome the impact on demand from the institutional segment.”
IndiFoodBev — authentic, impactful and influential
An English-language food and beverage processing and packaging industry B2B platform in print and web, IndiFoodBev is in its third year of publication. It is said that the Indian food and beverage industries represent approximately US$ 900 billion in revenues which implies more than 20% of the country’s GDP. Eliminating the wastage on the farmside can help to deliver more protein to a higher number of the population apart from generating sizable exports. The savings in soil, seeds, water, fertilizer, energy and ultimately food and nutrition could be the most immense contribution that country is poised to make to the moderation of climate change.
To improve your marketing and grow sales to the food and beverage processing and packaging industry, talk to us. Our research and consulting company IppStar [www.ippstar.org] can assess your potential and addressable markets in light of the competition. We can discuss marketing, communication, and sales strategies for market entry and growth.
Suppliers and service providers with a strategy and budget for targeted marketing can discuss using our hybrid print, web, video, and social media channels to create brand recognition linked to market relevance. Our technical writers are ready to meet you and your customers for content.
The second largest producer of fruit and vegetables in the world is continuously expanding processing capacities and delivery systems with appropriate innovative technologies. We cover product and consumer trends, nutrition, processing, research, equipment and packaging from farm to thali. Get our 2025 media kit and recalibrate your role in this dynamic market. Enhance your visibility and relevance to existing markets and turn potential customers into conversations. Ask for a sample copy of our bi-monthly in print or our weekly IndiFoodBev eZine each Wednesday.
For editorial info@ippgroup.in — for advertisement ads1@ippgroup.in and for subscriptions subscription@ippgroup.in
Naresh Khanna – 10 February 2025
Subscribe Now
