Season’s first consignment of Alphonso and Kesar mango exported to Japan

The 'Mango Festival' is being organized in Tokyo, Japan as a part of 'Azadi ki Amrit Mahotsav'

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Alphonso and Kesar Mango
Season’s first consignment of Alphonso and Kesar mango exported to Japan. Photo pib.gov

In a significant boost to export, the Agricultural and Processed Food Products Export Development Authority (APEDA) facilitated the season’s first consignment of fresh mangoes exported from Mumbai to Japan last Saturday, 26 March 2022. These mangoes were treated and packed at the Apeda-approved Maharashtra State Agricultural Marketing Board (MSAMB) ’s facility. Alphonso and Kesar varieties of mangoes were exported by Berrydale Foods (OPC), a registered exporter of Apeda to Lawson Retail Chain, Japan.

A mango festival is being organized in Tokyo, Japan as a part of ‘Azadi ki Amrit Mahotsav’, in collaboration with the Embassy of India, Japan and Invest India on 28 March 2022. Mango exhibition and tasting will be done at various outlets of Lawson supermarkets.

Alphonso and Kesar mango
Flag off the first shipment of mangoes to japan.
Photo PIB

Apeda has taken a number of export promotion activities, and initiatives by developing virtual portals for organizing virtual trade fairs, farmer connect portal, eOffice, hortinet traceability system, buyer seller meets, reverse buyer-seller meets, product-specific campaigns. Apeda has been closely working with the state government to create infrastructure and promote export from the state.

Apeda, a statutory body under the Ministry of Commerce & Industry, Government of India, is the nodal agency for promoting Indian agro and processed food exports and is responsible for facilitating and promoting export of horticulture, floriculture, processed food, poultry products, dairy and other agro products.

Apeda assists the exporters under various components of its schemes such as infrastructure development, quality development and market development. In addition, Apeda also conducts international buyer-seller meets(BSM), virtual trade fairs with importing countries to promote agricultural and processed food products.

Apart from this, the Department of Commerce (DOC) also support exports through various schemes like trade infrastructure for export scheme (TIES), market access initiative (MAI).

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