Aquatein water infused with protein and delicious too. Suniel Shetty, new Brand Ambassador.
“We are extremely pleased to align ourselves with Suniel Shetty who is the epitome of fitness at any age and believes in our core ethos of healthy and balanced nutrition and protein infusion,” said Ananth B Prabhala, founder, Aquatein on their latest association getting Suniel Shetty on board as an investor/brand ambassador.
So what exactly is protein water? The goodness of protein in a hassle-free refreshing form was the ‘Need’ and the ‘Passion’ for fitness is what led Prabhala to create Aquatein – India’s first protein water. A product to help strike a balance between daily life and the nutrition one needs to keep up with it. Adequate hydration is the key to a healthier lifestyle. Merging that with a macronutrient one needs, creates a no-nonsense solution for everyone which is accessible, easy to consume, low on calories and shaker free. Not just that but Aquatein is keto-friendly, gluten-free, lactose-free and 100% vegetarian. The hydrating and easy digesting protein refreshes and powers one through the day unlike most ready to eat proteins which ask you to consume loads of water after.
“Health can never be a weakness, but strangely, in my case it is. My obsession with health and wellness is known and I’ve always got excited by new, start-up brands that focus on health. When Aquatein came to me with a unique concept of protein water with untold benefits, it blew my mind. I mean, it’s regular hydration with protein, muscle repair wellness and overall power. Trust me this is exciting rocket science and I wanted to be a part of this journey with them,” commented Suniel Shetty on his association as brand ambassador for the brand.
An innovation that started with a simple goal in mind – helping people achieve their -protein intake levels, team Aquatein had their bull’s-eye set on creating a beverage that has no carbs, no fat, no sugar, no hormones. Just the macronutrient your body needs and nothing else. The pursuit to create an evolution in protein products led to years of ideation, trials, research and development. Aquatein was carefully formulated and tested in a European lab led by a team of food technologists. Everyday nutrition needs to taste good too and therefore the team spent about eight months doing taste trials which yielded a product that is not only healthy for you but also makes your taste buds happy.
“We both have been fans of Suniel Shetty since our childhood and he’s been an inspiration for fitness enthusiasts and health-conscious people. When we heard him say that he likes the product, we couldn’t contain our excitement. He immediately had so many ideas, and his enthusiasm was infectious and we are just thrilled to work with the iconic personality he is and welcome him on board,” says co-founder Mitisha Mehta.
IndiFoodBev — authentic, impactful and influential
An English-language food and beverage processing and packaging industry B2B platform in print and web, IndiFoodBev is in its third year of publication. It is said that the Indian food and beverage industries represent approximately US$ 900 billion in revenues which implies more than 20% of the country’s GDP. Eliminating the wastage on the farmside can help to deliver more protein to a higher number of the population apart from generating sizable exports. The savings in soil, seeds, water, fertilizer, energy and ultimately food and nutrition could be the most immense contribution that country is poised to make to the moderation of climate change.
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Naresh Khanna – 10 February 2025
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