The Goel Group, one of the leading business houses in central India partners with Hyatt Hotels, India’s leading hospitality chain to launch its brand ‘Goeld’ -– a range of 100% vegetarian frozen food products that are claimed to be free from preservatives, colors and artificial flavors containing zero trans fats. From Indian snacks, Indian bread, curries to thalis, premium vegetables and desserts, the brand not only aims modernize the retail environment in India and abroad but is also claims set to define the gold standard in the packaged foods industry.
Frozen vegetarian Indian delicacies
The changing lifestyle and hectic lifestyles in both professional and personal lives, consumers are looking towards a range of foods that are not only healthy and fresh but also convenient and easy to prepare. Taking cognizance of this, Goeld has launched a set of offerings from its state-of-the-art, 100% vegetarian kitchens equipped with the latest freezing technology. From Indian bread like garlic naan and aloo paratha to snacks like beetroot and cheese tikki, mac & cheese pops and veg seekh kabab; they also offer desserts like papaya halwa and sewai kheer as well as an array of vegan treats like quinoa patty, soya shammi kabab and whole wheat paratha.
Speaking on this occasion, Archit Goel, director and chief financial officer, Shri Bajrang Alliance said, “While consumer habits have been changing now more than ever, we have additionally done an extensive research to understand the consumer profile, their taste palette as well as the gaps that needed to be filled particularly when it comes to safety and hygiene in today’s time. Keeping this in mind and seeing the potential that this category holds, we have forayed into the FMCG sector with Goeld Frozen Foods offering one-of-a-kind vegetarian products. With an advanced freezing technology backing and a high-tech manufacturing plant, we hope to bring our expertise into the culinary experience that ensures freshness, health and hygiene to the consumer.”
According to the press release, the products will be made available in Mumbai, Pune, Bengaluru, Hyderabad, and Vizag across supermarkets, modern trade and eCommerce. The cost of the products ranges from Rs 105 to 175 per pack, inclusive of GST. Furthermore, over time, the company plans to cater to international markets and expand its range of product offerings.
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Naresh Khanna – 10 February 2025
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