Arla Foods Ingredients, a global leader in improving premium nutrition, has extended its distribution partnership with MasterSense to bring innovative nutrition solutions to the Chilean market.
The new distribution agreement reinforces both companies’ commitment to grow in the region, expanding a collaboration that began in Mexico in 2024. It covers Arla Foods Ingredients’ solutions for two key segments:
Performance nutrition – there is high potential for further development in Chile’s performance nutrition market, which includes sports nutrition, health and supplements.
Food and beverage – both companies see strong growth potential in segments such as dairy, bakery, beverages and food service.
MasterSense distributes a comprehensive portfolio of ingredients and flavors serving the food, beverage and nutrition industries in Latin America. It has a presence in six countries, including Chile, and serves a total of 11 countries in the region.
With expertise in food design and technical excellence, MasterSense is uniquely positioned to deliver Arla Foods Ingredients’ advanced nutrition solutions in Chile.
A recent Arla Foods Ingredients survey of 1000 Chilean consumers found that great taste, convenience, naturalness and high-protein content were their most important considerations when purchasing food. One in four considered “whey protein” a very attractive claim. When asked which products they would like to contain more protein, Chilean consumers cited yogurts, dairy beverages, bread and juice as their top choices.
Vinicius Morais, head of sales – South America at Arla Foods Ingredients, said, “As a global leader in improving premium nutrition, we are hugely excited about this new opportunity to co-operate even further with MasterSense. There’s a high level of innovation in the Chilean food and beverage industry and it’s one of our top three markets in the region. This agreement will help us strengthen our footprint and support to Chilean producers.”
Gustavo Assis, president of MasterSense, said, “We are proud to take another step forward with Arla Foods Ingredients. This partnership is a testament to our belief that the future of food lies in innovation, functionality and consumer health. Chile has proven to be a forward-thinking market, and we are confident this collaboration will bring real value to local manufacturers and, ultimately, to consumers. With our on-the-ground expertise and technical support capabilities, we are fully committed to making this journey a success.”
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An English-language food and beverage processing and packaging industry B2B platform in print and web, IndiFoodBev is in its third year of publication. It is said that the Indian food and beverage industries represent approximately US$ 900 billion in revenues which implies more than 20% of the country’s GDP. Eliminating the wastage on the farmside can help to deliver more protein to a higher number of the population apart from generating sizable exports. The savings in soil, seeds, water, fertilizer, energy and ultimately food and nutrition could be the most immense contribution that country is poised to make to the moderation of climate change.
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Naresh Khanna – 10 February 2025
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