Minute Maid, Coca-Cola’s fruit nutrition brand, is present in more than 100 countries. It is expanding its portfolio in India with the launch of two new offerings in the country – Honey Infused and Vita Punch which will first be made available in Punjab and extended to other parts of North India over the next few months.
On 29 November 2022, Tetra Pak India announced that its Stelo Aseptic, the latest member of its global packaging portfolio, has been chosen by Coca-Cola India for packaging its Minute Maid range of Honey Infused & Vita Punch variants. The company claims this is the first ever Tetra Stelo Aseptic package for The Coca-Cola Company in the world, and the first time the package is being launched by Tetra Pak in the Asia Pacific region.
The unique new tall, rounded, seamless package is designed to create tangible differentiation in the market for the new benefit-led Minute Maid range and with its WingCap 30, one-step opening with DIMC technology, that enables a perfect grip and great pouring experience. In addition to the packaging, Tetra Pak has also provided the processing and filling equipment for the range. Tetra Pak’s filing machines allow the easy switchover between 500ml and 1000ml volumes. Owing to this flexibility, the new Minute Maid range will be offered in both 500ml & 1 liter carton packages in India.
Speaking about the new launch and a decade-strong partnership between Tetra Pak and The Coca-Cola Company, Enrique Ackermann, VP Technical Innovation & Supply Chain Coca-Cola India & Southwest Asia says, “Tetra Pak has been our strategic partner in building capacity and innovation in single serve packs for a decade. We are thrilled to have extended this partnership to multi serve packs with the launch of our new Minute Maid honey infused range in India. The Tetra Stelo Aseptic packaging has aided in offering differentiating characteristics for our Minute Maid range, which we believe will appeal to our consumers.”