Adani Wilmar, which sells a range of edible oils and food products under the Fortune brand, has launched ready-to-cook Soya Chunkies. This is its second product in the ready-to-cook category after Khichdi.
5 Minute Soya Chunkies has been launched in three flavors, such as Mexican Salsa, Chinese Manchurian, and African Peri Peri. Soya Chunkies claims to contain 10 times more protein than milk. The ready-to-cook Soya Chunkies, comes with a masala mix sachet, and can be cooked in just five minutes.
“Mothers have a tough task to include nutrition into their kids snacking moments. What is tasty is not healthy, and vice versa. With Soya Chunkies, we have addressed needs of taste as well as health,” said Ajay Motwani, head, Marketing, Adani Wilmar.
According to Motwani the launch of Fortune Soya Chunkies is a big step towards Adani Wilmar’s vision to transform itself into a complete food and FMCG company.
The Soya Chunkies are targeted at children, young professionals and working women who seek both health and taste at an affordable price without investing too much time in cooking. It is an extension of its popular Soya chunks, with the added convenience of, no soaking, no rinsing, and no squeezing. One portion of 58.5 grams is wholesome and can cater to a child’s nutrition. It is easily cooked in 5 minutes in a pressure cooker with the addition of 250 ml water.
The company said Fortune Soya Chunkies will be launched in West Bengal initially, and other markets subsequently.
Adani Wilmar has roped in former Indian cricket captain and BCCI President Sourav Ganguly as the brand ambassador for Fortune Soya Chunkies. A TV commercial of Fortune Soya Chunkies is in the making, and will be aired soon. Adani Wilmar will promote the Fortune Soya Chunkies heavily on digital platforms and various other media.
IndiFoodBev — authentic, impactful and influential
An English-language food and beverage processing and packaging industry B2B platform in print and web, IndiFoodBev is in its third year of publication. It is said that the Indian food and beverage industries represent approximately US$ 900 billion in revenues which implies more than 20% of the country’s GDP. Eliminating the wastage on the farmside can help to deliver more protein to a higher number of the population apart from generating sizable exports. The savings in soil, seeds, water, fertilizer, energy and ultimately food and nutrition could be the most immense contribution that country is poised to make to the moderation of climate change.
To improve your marketing and grow sales to the food and beverage processing and packaging industry, talk to us. Our research and consulting company IppStar [www.ippstar.org] can assess your potential and addressable markets in light of the competition. We can discuss marketing, communication, and sales strategies for market entry and growth.
Suppliers and service providers with a strategy and budget for targeted marketing can discuss using our hybrid print, web, video, and social media channels to create brand recognition linked to market relevance. Our technical writers are ready to meet you and your customers for content.
The second largest producer of fruit and vegetables in the world is continuously expanding processing capacities and delivery systems with appropriate innovative technologies. We cover product and consumer trends, nutrition, processing, research, equipment and packaging from farm to thali. Get our 2025 media kit and recalibrate your role in this dynamic market. Enhance your visibility and relevance to existing markets and turn potential customers into conversations. Ask for a sample copy of our bi-monthly in print or our weekly IndiFoodBev eZine each Wednesday.
For editorial info@ippgroup.in — for advertisement ads1@ippgroup.in and for subscriptions subscription@ippgroup.in
Naresh Khanna – 10 February 2025
Subscribe Now
