Limca Sportz, the sports drink from Coca-Cola India’s home-grown brand Limca, has announced the launch of its new variant Limca Sportz ION4 in India. It is developed to cater to the hydration and energy needs of athletes and fitness enthusiasts, the company said.
Limca Sportz ION4 is a sports drink that offers low-sugar rehydration. It harnesses the benefits of glucose, essential electrolytes (sodium, potassium, calcium, magnesium), and B-vitamins to deliver swift rehydration and prolonged energy support during physical exertion. The company said it addresses three vital aspects: rehydration, revitalization, and nutrient replenishment.
Limca Sportz has also been designated as the official sports drink for the ICC Men’s Cricket World Cup 2023.
Announcing the launch, Karthik Subramanian, director, marketing, Hydration, Coffee and Tea Category, Coca-Cola India and Southwest Asia said, “Limca Sportz ION4 is an expansion of Limca Sportz commitment to offer comprehensive hydration to its consumers. The scientifically formulated drink enables them to be their most vibrant and energetic selves. We’re thrilled to support athletes and sports enthusiasts with our rehydration drink that has both great taste and functional benefits.”
Limca Sportz ION 4 can be found in leading supermarkets, convenience stores, and online platforms across the country.
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Naresh Khanna – 10 February 2025
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