Mumbai-based Madhur Sugar, the leading retail brand, has released a new digital campaign ahead of the festive season to promote its ‘Madhur Mithaas with 5S guarantee’. The digital campaign reminds customers to indulge in their favorite festive sweets and make the indulgence completely guilt-free by using only the purest and most hygienic Madhur Sugar, which offers the unique 5S guarantee.
Madhur Sugar, which the company boasts of being the country’s most loved and largest brand of refined sugar, offers the promise of safety and hygiene, with the shiny, white sugar crystals being untouched by hand, unadulterated, and ingrained with the 5S guarantee of Safed, Shuddh, Samaan, Surakshit and Sulphur-free.
The campaign is being launched across social media and OTT (over the top) platforms and being marketed across display marketing and remarketing channels. The brand is looking to spread its message of indulging in sweets with the Madhur purity assurance to all their fans across different platforms.
It is a famous saying that no Indian festival is complete without sweets! Tapping into this insight, Madhur Sugar wanted to add a touch of sweet indulgence to people’s lives during the festive season. They have launched a digital campaign that reiterates the importance of purchasing clean and packaged goods and indulging in your favorite sweets, made with the purity of Madhur Sugar during this festive season.
Speaking on occasion, Dr Satbir Sindhu, president of Marketing and business head at Madhur Sugar, said, “Madhur Sugar has, for the past decade, professed hygiene-awareness. So much so that, the name of the brand is itself Madhur Pure & Hygienic Sugar. While consumers have, slowly started buying into the quality promise, we have witnessed many fellow Indians graduating from the unclean, impure and unhygienic loose sugar to Madhur Sugar. They now see reason to move towards quality offering by Madhur Sugar which offers the 5S benefits and is untouched by hand.”
“This said, having spent 2020 the way we all have, we at Madhur Sugar want to make the most of the last 3 months of the year! Hence, we are going all out to tell all our consumers to make the most of the festive season – to indulge in the safe home-made delicacies, and ensuring that the purity is intact by using only the best quality and trusted ingredients like Madhur Sugar!”
Speaking about the campaign, Chaaya Baradhwaaj, founder and managing director, BC Web Wise said, “With digital becoming mainstream, it is very exciting for us to keep reinforcing the brand message across the consumer journey on digital optimising the ROI through the funnel leveraging relevant digital touchpoints, tools, content, as well as content creators.”
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Naresh Khanna – 10 February 2025
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