Rural Market Summit India to explore phygital opportunities for a better India 

Virtual summit to take place on 26 November 2020

Rural Market Summit India
Rural Market Summit India 2019

Addressing the burgeoning demand for investment and trade in rural areas of the country, Messe Frankfurt India announced the second edition of Rural Market Summit India (RMSI) to help strengthen supply chains and accessibility of products non-metro markets. Hosting its first virtual edition, RMSI will be inaugurated by hon’ble minister of state for the Ministry of MSME and Ministry of Fisheries, Animal Husbandry and Dairying, Government of India Pratap Chandra Sarangi.

As the economy in urban markets witnesses a downtrend due to the novel coronavirus, many business sectors, including corporates, retail, eCommerce, and automobiles, are venturing into emerging rural markets that offer a lucrative and promising consumer base to boost demand and promote growth. Recognizing these opportunities as a crucial aspect for the economic development of our nation, Messe Frankfurt India is hosting the second edition of Rural Market Summit India (RMSI) as a virtual event on 26 November 2020 – India’s leading conference to accelerate phygital infrastructure and financial inclusion for the development of rural markets.

According to organizers, during the inauguration address, Sarangi will throw light on the roadmap for Rural India 2.0- policies and initiatives to accelerate India’s rural economy. He will be accompanied by noteworthy members from the industry like Chetna Sinha, founder- chairperson, Mann Deshi Bank and Mann Deshi Foundation, Dinesh Tyagi, chief executive officer, CSC eGovernance Services India, K Ullas Kamath, joint managing director, Jyothy Laboratories, and Zarina Screwvala, co-founder, Swades Foundation.

With the easy availability of land and labor, increasing internet connectivity, and widespread digital platforms and telecommunication networks, India’s rural markets possess significant potential waiting to be tapped by the right business investors. The one-day virtual summit will address key strategies and policies to strengthen the rural ecosystem, focusing on physical and digital connectivity and financial initiatives as key drivers to accelerate holistic rural development.

Rural market experts will address burning topics including, enabling financial inclusion in rural India, re-thinking and decoding rural market strategies, understanding the term phygital through rural retail and e-commerce, women in power: building financial & business literacy in rural India, and emerging AgriTech market opportunities. RMSI will also enable the audience to re-imagine business strategies and innovation for rural consumers through meaningful panel discussions, live question and answer sessions, exclusive keynotes, presentations, and digital knowledge tracks for a new and empowered rural India.

The organizers said that the event would be beneficial for policymakers, rural business leaders, banking and payment experts, supply chain heads, investors, tech companies, new-age entrepreneurs, marketing heads, retail experts, and ecosystem enablers as the topics discussed will engage the speakers and attendees in thought-provoking discussions to unlock opportunities for sustainable growth in India’s rural markets.


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