Novozymes is launching Saphera Fibre, a new lactase enzyme to increase the content of fibers while also reducing sugar is fermented and non-fermented dairy products. At the same time, a recent study testifies that 59% of consumers are more likely to buy dairy products with higher fiber content, and 38% of them are willing to pay more for a higher content of fiber in their dairy products.
“Saphera Fibre is a new lactase that has been developed to help dairies bring new innovation to the market, as it enables development of products with nutritional claims. Being a biological solution, it also makes it possible to manufacture dairy products in a sustainable way with less use of artificial or chemically produced ingredients,” says Emmanuel Michelot, launch manager at Novozymes.
The new lactase enzyme works by converting lactose contained in the milk into GOS fibres (galactooligosaccharides). It does so without reducing the natural sweetness of dairy products.
Open new markets for dairies
Consumers care about health, and they are willing to pay more for dairy products with nutritional claims, the survey finds.
“With Saphera Fibre, dairies can open the door to innovation and new markets as it enables them to develop the new type of products consumers are asking for,” Emmanuel Michelot says.
In 2016, Novozymes established an ambitious lactase platform. The first solution on this platform was Saphera, that set a new standard for the production and quality of lactose-free products. It was a major innovation within the growing industry of free-from dairy products.
“Saphera Fibre is a new move into this frontier – It’s lactase that offers innovation opportunities for brands to combine fiber claims in reduced sugar product formulations.”
IndiFoodBev — authentic, impactful and influential
An English-language food and beverage processing and packaging industry B2B platform in print and web, IndiFoodBev is in its third year of publication. It is said that the Indian food and beverage industries represent approximately US$ 900 billion in revenues which implies more than 20% of the country’s GDP. Eliminating the wastage on the farmside can help to deliver more protein to a higher number of the population apart from generating sizable exports. The savings in soil, seeds, water, fertilizer, energy and ultimately food and nutrition could be the most immense contribution that country is poised to make to the moderation of climate change.
To improve your marketing and grow sales to the food and beverage processing and packaging industry, talk to us. Our research and consulting company IppStar [www.ippstar.org] can assess your potential and addressable markets in light of the competition. We can discuss marketing, communication, and sales strategies for market entry and growth.
Suppliers and service providers with a strategy and budget for targeted marketing can discuss using our hybrid print, web, video, and social media channels to create brand recognition linked to market relevance. Our technical writers are ready to meet you and your customers for content.
The second largest producer of fruit and vegetables in the world is continuously expanding processing capacities and delivery systems with appropriate innovative technologies. We cover product and consumer trends, nutrition, processing, research, equipment and packaging from farm to thali. Get our 2025 media kit and recalibrate your role in this dynamic market. Enhance your visibility and relevance to existing markets and turn potential customers into conversations. Ask for a sample copy of our bi-monthly in print or our weekly IndiFoodBev eZine each Wednesday.
For editorial info@ippgroup.in — for advertisement ads1@ippgroup.in and for subscriptions subscription@ippgroup.in
Naresh Khanna – 10 February 2025
Subscribe Now
