Superplum unveiled its innovative mango packaging solution, designed to elevate food safety, traceability, and consumer confidence. This latest innovation features individual mangoes sealed in tamper-proof pouches with scannable QR codes. Backed by a modern supply chain, Superplum continues to sell farm-to-retail products.
The Indian mango market has long grappled with mis-selling with incorrect sourcing information and the use of harmful ripening agents like carbides.
Superplum’s innovative approach tackles these problems head-on. Superplum’s mango sourcing spans 8 states and includes 11 premium mango varieties. With its digital supply chain, Superplum ensures full traceability and quality control from farm to retail. Each mango is ripened safely in the company’s advanced facilities, free from unsafe chemicals, and sealed in a pilfer-proof pouch to guarantee it reaches consumers untampered and authentic.
By scanning the QR code on each pouch, customers can verify the mango’s origin, view pesticide test results, and confirm they’re enjoying genuine Indian varieties-eliminating doubts caused by misidentification or misleading labelling. “The mango industry has been plagued by inconsistency and safety concerns for too long,” said Manasvi Khandelia, manager (Sales Planning) at Superplum. “Our cutting-edge packaging and supply chain expertise ensure that consumers get exactly what they pay for: safe, authentic, and delicious mangoes.”
The mango pouches are now available in retail stores across Delhi and Bangalore, marking a significant step forward in Superplum’s mission to revolutionize the fruit industry.
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An English-language food and beverage processing and packaging industry B2B platform in print and web, IndiFoodBev is in its third year of publication. It is said that the Indian food and beverage industries represent approximately US$ 900 billion in revenues which implies more than 20% of the country’s GDP. Eliminating the wastage on the farmside can help to deliver more protein to a higher number of the population apart from generating sizable exports. The savings in soil, seeds, water, fertilizer, energy and ultimately food and nutrition could be the most immense contribution that country is poised to make to the moderation of climate change.
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Naresh Khanna – 10 February 2025
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