WayCool Foods has signed a 3-year MoU with IIT Hyderabad (IIT-H) to develop antimicrobial food packaging material by using biopolymers. The MoU was signed and exchanged between Karthik Jayaraman, chief executive officer, WayCool Foods, and SumohanaChannappayya, Dean (R&D), IIT-H in Hyderabad.
The aim is to develop economically viable and biodegradable packaging that will retain the freshness of fruits and vegetables longer, leading to a reduction in food wastage across the supply chain by up to 20%. This packing material will enhance the shelf life of mainstream fruits and vegetables such as okra, capsicum, Indian gooseberry, and guava, as well as exotic produce such as strawberry and broccoli. WayCool will invest close to Rs 20 lakh over a period of 3 years of this association.
On the occasion of the MoU signing, Vignesh Kumar Manogaran, executive vice president, WayCool Foods, said, “From inception, WayCool Foods has been actively working towards reducing food wastage on multiple fronts. The association with IIT Hyderabad to co-develop a sustainable alternate packaging solution further supplements our in-house R&D and innovation efforts. The collaboration will help us work closely with the bright minds of India’s premier institutions and strengthen industry-academia linkage.”
WayCool distributes its wide range of fresh produce and staples in brands such as Shuddha, Dhaanyaa, KitchenJi, L’exotique, Madhuram, and Freshey’s, to nearly 20,000 retail outlets, as well as institutional clients. The innovative packaging, when developed, is intended to be starkly different from conventional packaging and will help consumers enjoy fresh produce longer.
In the drive towards creating a social impact, WayCool has a farmer engagement program, Outgrow, that engages with farmers through the entire cultivation cycle, from planning to inputs to harvesting. In the process, WayCool helps to substantially increase farmer profitability, reduce risk, and guarantees 270 days of steady income to farmers by leveraging a host of emerging technologies to measure soil health, ensure quality of inputs, capture agricultural practices, and measure output quality.
During the MoU signing, Dr.Mudrika Khandelwal, The Cellulose Group (Head), IIT Hyderabad, said, “Biopolymer is an environment friendly food packaging material. We are happy to collaborate with WayCool Foods to develop this unique solution to enhance product shelf-life while also reducing the overall carbon footprint related to food packaging. It is important to devise ways to create uncompromised innovations that meet our sustainability goals while providing customer-focused solutions.”
WayCool Foods, founded in July 2015 by Karthik Jayaraman and Sanjay Dasari, is said to be India’s largest agri supply chain startup. Focusing on food development and distribution, the Company leverages innovative technology to scale and operate a complex supply chain. WayCool operates a full-stack, broadline product range across multiple channels and categories such as fresh produce, staples, and dairy, serving over 18,000 clients in the general trade, modern trade, and food services space.
IndiFoodBev — authentic, impactful and influential
An English-language food and beverage processing and packaging industry B2B platform in print and web, IndiFoodBev is in its third year of publication. It is said that the Indian food and beverage industries represent approximately US$ 900 billion in revenues which implies more than 20% of the country’s GDP. Eliminating the wastage on the farmside can help to deliver more protein to a higher number of the population apart from generating sizable exports. The savings in soil, seeds, water, fertilizer, energy and ultimately food and nutrition could be the most immense contribution that country is poised to make to the moderation of climate change.
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Naresh Khanna – 10 February 2025
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