In the business since 2016 from the lanes of Delhi’s Khari Baoli, Asia’s largest wholesale spice market, Total Trading Solutions has been known for importing and exporting a wide variety of spices, herbs, and dry fruits. Over the years, it has emerged as one of the leading suppliers of ayurvedic herbal raw materials, serving an expanding clientele of wholesalers, retailers, and manufacturers.
In 2021, leveraging its years of market expertise, the company launched LVN Foods, a consumer-facing brand that offers products in hygienic, high-quality packaging. This transition from bulk trading to branded goods was aimed at meeting the rising demand for trustworthy, natural food products in the retail market. Total Trading Solutions is the parent entity of LVN Foods.
In a conversation with IndiFoofBev, CEO Vaibhav Kaushik, whose prior experience in Khari Baoli has given him deep insights into the spice and herbal industry, said he set a goal to sell herbs and spices to restore the authenticity of what we consume.
“Everything natural — the way our mother nature intended our foods should be,” he emphasizes. “No trans-fats, non-GMO, no cooking oils, no chemicals, preservatives, colors, or flavors. Nothing artificial is added.”
Kaushik said the herbs and spices are cleaned, sorted, and processed using traditional methods alongside modern machinery, ensuring that their natural aroma, taste, and nutritional value remain intact. Whether it is premium ayurvedic herbs, herbal powders, seeds, spices, dried flowers, or dry fruits, LVN Foods maintains the quality standards from procurement to packaging.
To meet its customers’ diverse needs, Total Trading Solutions sources products from across the globe. Their import network spans Dubai, Sri Lanka, China, Iran, Indonesia, Morocco, Kenya, and Nepal. In FY 2023-24, the company recorded a turnover of ₹50 crore. The following year, the figure surged to ₹90 crore, and they confidently aim to cross the ₹100-crore milestone in FY 2025-26.
Tapping the edible seeds market
As Neha Tyagi, director of LVN Foods, explains, the company recently entered the edible seeds business, a segment witnessing rapid growth in India.
“In 2024, we started importing pumpkin seeds and sunflower seeds from China,” she says. “We have plans to introduce sea buckthorn, which offers exceptional health benefits.”
According to Tyagi, modern consumers are more health-conscious but often short on time. Edible seeds, packed with essential nutrients, fit perfectly into this lifestyle. “It’s easy-to-go food that’s also healthy. The market for such products is only going to grow in the future,” she predicts.
The rise of herbal raw materials
While edible seeds are an exciting new addition, herbal raw materials remain a core pillar of the company’s operations. Aditya Tyagi, director of sales at Total Trading Solutions, says the herbal raw materials industry is expanding at an annual rate of 10-20%.
“Demand for extracts from products such as lavender and shilajit is increasing every year,” he explains.
“As extraction technologies advance and consumer awareness grows, the market potential for these products is extremely promising. Businesses in this space expect strong returns in the years ahead.”
Future plans
At present, the company operates from a rented warehouse, but it aims to acquire a larger, dedicated warehouse to streamline operations and ensure hassle-free storage. Soon, it will start an in-house processing plant in Ghaziabad.
“As the quantity increases in line with demand, having our own warehouse will help us manage stock more efficiently,” says Neha Tyagi.
LVN Foods is eyeing new international markets. Plans are in place to open offices in strategic overseas locations, making it easier to export products to India and beyond. “It’s a time-consuming process, but we’re positive about making it happen soon,” Neha adds.
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Naresh Khanna – 10 February 2025
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