Yogabar enters the children’s nutritional snacking segment

Health food brand extends to kids’ nutrition with the launch of new mixes, ‘YoChos’ and ‘Yo Fills’

1406
Yogabar - YoChos and Yo Fills
Health food brand extends to kids’ nutrition with the launch of new mixes ‘YoChos’ and ‘Yo Fills’. Photo Yogabar

Yogabar, a clean label, a new-age health food brand, announced that it has entered into the kid’s foods segment, aiming to lead the category with new nutritious and tasty additions to its portfolio. With the new range of entrants – YoChos and Yo Fills, the brand aims to deliver on its promise of clean ingredients that give maximum nutrition to the kids without compromising on taste.

Yogabar
Yofills.
Photo Yogabar

Talking about the launch, co-founder Suhasini Sampath said, “We aspire to become one of the top three food brands in India, with a promise of healthy ingredients, especially for the younger generation. After the massive success we witnessed with the launch of our breakfast segment, where we swiftly captured 20% market share, we aim to replicate that in the kids’ cereal category. We are confident that entering the kid’s snacking segment will help us become a 500 crore company from a 200 crore company (presently) in the next two years.”

The latest addition to its range of offerings will see an introduction of YoChos and Yo Fills – Yogabar’s chocolate flavoured, multi-grain cereals for kids with the power of 7 consisting of 5 whole grains (jowar, bajra, ragi, quinoa, oats) and 2 dals (lentils – moong and channa). This launch enables the brand to penetrate price-sensitive markets beyond tier 1 cities. This launch is available at an introductory price of Rs 10 per/sachet.

Suhasini further mentioned, “Having our own manufacturing facility helps us keep a strict control on the quality while still achieving reasonable pricing for the customers. Unlike other brands, we also advocate a ‘No-Maida’ policy, ensuring that kids are not consuming maida-filled snacks. Keeping in mind the love for snacking and the gap in healthy yet tasty snacking options for that age group, we wanted to give them something they would look forward to eating every day that would be as good as a home-cooked meal. As a mother myself, I am very conscious of what my child consumes in a day and that’s the confidence I want other mothers to have as well whenever their child picks up a packet of our YoChos or Yo Fills.”

Yogabar, which was founded with the mission to cater to the need for nutritious and tasty snacks on the go, has been consistently innovating in the segment, achieving more than 100% growth rate year-over-year with its new product launches in the period of last three years. The brand’s leap into the kid’s snacking segment is a significant move – taking into account the reasonable product pricing of wholesome ingredients and the brand’s promise of 100% natural ingredients and no preservatives or chemicals.

Good nutrition is always important, and the pandemic has nudged people to understand that a well-balanced diet will guarantee a strong immune system. The pandemic witnessed a growth in the awareness and improvement of food consumption habits, motivating people to become more conscious of what they eat. This resulted in exponential demand for health-food brands like Yogabar, where the company has rapidly expanded in categories beyond breakfast and nutrition bars. YogaBar, has been catering to the rising demand for healthy yet tasty food with innovative flavours like dark chocolate in oats and muesli, which consumers have very well received.

IndiFoodBev — authentic, impactful and influential

An English-language food and beverage processing and packaging industry B2B platform in print and web, IndiFoodBev is in its third year of publication. It is said that the Indian food and beverage industries represent approximately US$ 900 billion in revenues which implies more than 20% of the country’s GDP. Eliminating the wastage on the farmside can help to deliver more protein to a higher number of the population apart from generating sizable exports. The savings in soil, seeds, water, fertilizer, energy and ultimately food and nutrition could be the most immense contribution that country is poised to make to the moderation of climate change.

To improve your marketing and grow sales to the food and beverage processing and packaging industry, talk to us. Our research and consulting company IppStar [www.ippstar.org] can assess your potential and addressable markets in light of the competition. We can discuss marketing, communication, and sales strategies for market entry and growth.

Suppliers and service providers with a strategy and budget for targeted marketing can discuss using our hybrid print, web, video, and social media channels to create brand recognition linked to market relevance. Our technical writers are ready to meet you and your customers for content.

The second largest producer of fruit and vegetables in the world is continuously expanding processing capacities and delivery systems with appropriate innovative technologies. We cover product and consumer trends, nutrition, processing, research, equipment and packaging from farm to thali. Get our 2025 media kit and recalibrate your role in this dynamic market. Enhance your visibility and relevance to existing markets and turn potential customers into conversations. Ask for a sample copy of our bi-monthly in print or our weekly IndiFoodBev eZine each Wednesday.

For editorial info@ippgroup.in — for advertisement ads1@ippgroup.in and for subscriptions subscription@ippgroup.in

Naresh Khanna – 10 February 2025

Subscribe Now

LEAVE A REPLY

Please enter your comment!
Please enter your name here