Apis India is a fast-growing FMCG company in India with its third generation of entrepreneurs working at the helm. The company traced its roots back to 1924 in Delhi when set up as a trading firm for spices and honey. The company successfully entered into B2B business as a contract manufacturer for other big business brands, specializing in honey handling for very high volumes of pure honey.
The company’s expertise in honey sourcing and its established network of beekeepers became its cutting-edge advantages. This aided Apis India to enter the consumer brand segment with its flagship product Apis Himalaya Honey. The consumer brand was backed with extensive back-end integration and trade expertise and a strong brand investment knowledge base. The market response to the new brand was overwhelming right from the start.
“There been a structural shift towards healthy living among consumers and the pandemic has added to the momentum, wherein many consumers are looking for healthier products for lifestyle- this has resulted in heightened demand for honey among other health-related natural products,” says Amit Anand, managing director of Apis India.
With over three decades of honey sourcing experience, Apis India claims to have a robust network of over 5000 beekeepers spread over 15 Indian States. With state-of-the-art manufacturing facilities spread over 7 acres in Roorkee, the company meticulously operates world-class in-house facilities for lab testing, processing, and honey filtration. Apis India follows a stringent 3-level quality control process. Apis India processes over 100 tons of honey a day. It also maintains preferred B2B honey supplier status among private label and other brands.
With varied honey choices, including multi-flora honey, eucalyptus honey, and acacia honey to wild forest honey and lychee honey, the company services its worldwide clients. At the same time, domestically, it offers a range of value-added Honey under Apis Nature’s Potion (Benefit Honey, Tulsi Honey, Ginger Honey, Lemon Honey, Sitopaladi Honey, and Leechee Honey). It believes in offering quality products at an affordable price, and this has been their winning formula with the consumers’ right since the inception.
Apis India has leveraged its widespread distribution network. It now operates in a portfolio of eight FMCG categories, including Apis Honey & Nature’s Potion Honey, Apis Pickles, Apis & Lina Dates, Apis Fruit Blast Jams, Apis Ginger Garlic paste, Apis Green Tea, Apis Macaroni, and newly launched Apis Soya Chunks. The company said this step was taken considering the changing purchase dynamics and growing need for branded high-quality packaged products.
The company has recently partnered with the Arcor Group of Argentina, a worldwide leader in confectionaries, for exclusive marketing and distribution of its products in India. This partnership has resulted in Arcor Butter Toffees, Arcor Bon Bon Chocolates, and Arcor Lollipops.
Apis India pays special attention to investment in R&D, innovation, brand building, and market expansion. That’s why one can see Apis products available across hypermarkets, eCommerce platforms (including Amazon, Flipkart, Big Basket, Grofers, DMart, Hyper City, More, Big Bazaar, and others), and neighborhood convenience stores across the country. Tapping the digital space for today’s evolved consumer, Apis India is considered a popular honey brand on Flipkart and Amazon.
To maximize the kitchen share of Indian consumers, Apis India plans to add more food categories to its kitty in the coming 6 to 8 months & many of these products are in advanced stages. Last year, the company clocked Rs 118 crore turnover in the consumer division and targets to keep the growth intact by clocking Rs 200 crore in FY 2020-21.
